Ashley, Managing Director of Alarice International was invited to teach a social media marketing class at General Assembly last month. General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. Ashley shared information about Chinese social media platforms and Chinese social media users.
In the modern world of technology, social media is an effective and powerful tool for businesses who want to boost their presence in China. As the number of internet users in China is growing at an exponential rate, it is increasingly important for all marketers to understand the unique opportunity presented by Chinese social media.
Ashley also shared some background information and business insights behind Alarice International. Although Alarice is only a young company that has been specializing in Chinese Social Marketing for the past 5 years in Hong Kong, it has many big business customers, such as Star Cruises, SaSa, as well as world-scale events such as EXPO 2017 Astana. Alarice is the only provider serving Expo-2017 Astana in China. Alarice aim to create public awareness and raise interest in the event as well as its host country, Kazakhstan. Alarice generate content for Expo-2017 Astana, run creative campaigns, and manage its Weibo page, which has already gained 51,000 fans in only 7 months.