Alarice International and Compass have collaborated in a bid to activate Compass’ customer base on Chinese social media, using WeChat as the primary social media platform to achieve this goal. Alarice International are renowned experts in Chinese social media; Alarice’s major business function is to formulate marketing and sales strategy. Compass is Hong Kong’s largest serviced offices provider with over 40 premium locations worldwide.
Alarice has recently assisted Compass in utilizing Key Opinions Leaders (KOLs) and WeChat marketing strategy in order to effectively interact with their target market of young local entrepreneurs in Grade-A Chinese cities, and achieve a range of KPI increases.
Alarice generated written and graphic content for Compass’ WeChat, which lead to an increase of over 2000% in the number of subscriptions to Compass’ WeChat account. Additionally, effective use of KOLs resulted in a 43% increase in their WeChat account’s marketing reach.
Overall, the marketing tactics employed by Alarice International were effective in utilizing Chinese Social Media, and proved extremely successful in broadcasting brand image, party information, and improvements in social media influence to Compass’ target market.