Alarice International is helping Beatship increase their brand exposure in China by introducing the party concept to the Chinese audience through WeChat, Weibo, and KOL marketing.
Alarice’s major business function is to formulate marketing and sales strategy. Specifically they cater to the target market of Beatship, which comprises of energetic young people in China. Copywriting, Weibo and WeChat promotion campaigns, KOL cooperation, poster design, and picture and video editing are accordingly conducted for Beatship by Zouk.
The creative social media marketing tactics used by Alarice are successful in broadcasting party information and brand image to Chinese consumers, especially those in the Guangzhou Province, which is the major target market of Beatship by Zouk. Each party has already received a considerable number of participants and wide ranging social media influence.