The Belt and Road Strategy of China has opened up a diverse range of countries to participate in Hong Kong for its future development. Lately, more and more Russian speaking business people have come to Hong Kong for further business development. As one of the most successful social media marketing companies in Hong Kong, Alarice International, founded by Russian entrepreneur Ashley, was invited to speak on the “Conference on Silk Road Strategy”, organized by China Business Centre, The Hong Kong Polytechnic University, and Russian Business Club, Hong Kong.
During the conference, Ashley, the CEO of Alarice International shared the concept of a Russian Business Club to help build up entrepreneurs and professionals’ network, expand their business scope and exchange experience and information.
Ashley also discussed some background information and insights behind Alarice International. Although Alarice was only established 5 years ago in Hong Kong, it has already received over 63 clients from all around the world, including big international brands such as Star Cruises, SaSa, and it is even involved in world-scale events like Expo 2017 Astana. Through the formation of professional strategies and creative marketing execution via Chinese social media platforms, namely Weibo and WeChat, Alarice has successfully helped International brands establish a strong brand identity among the Chinese public. Aside from systematic content creation, KOLs and bloggers are also used to enhance the promotion. Alarice aims to build a bridge for those companies and brands that are unfamiliar with Chinese social media, and enable these companies and brands to expand into the Chinese market smoothly and successfully.