ChoZan, a comprehensive guide to Chinese social media has recently been launched. As the first of its kind, ChoZan will be placed as the go to guide for agencies and companies attempting to engage consumers on Chinese social media.
ChoZan was created by a team of Chinese social media marketers, strategists, copywriters, designers, bloggers, and project managers based in Hong Kong. ChoZan serves marketing directors, social media managers, and SMM agencies. Their team provides a range of expertise and features to clients.
The Chinese social media platforms covered include: Weibo, WeChat, Douban, Youku, Yizhibo, and Miaopai. New platforms will be added quarterly. Firstly, through navigators, the platform educates on how to choose, manage, and optimize the leading Chinese social media platforms for marketing. Secondly, in the Resources Centre ChoZan provides updates on the most successful campaigns, latest tools, features, regulations, and best practices in the fast-paced world of Chinese social media. Lastly, through Helpdesk it provides advice on how to draft strategy, create content, manage followers, engage thought leaders, and launch campaigns.
Ashley Gudarenok Galina of Alarice International said “considering the growth of the Chinese consumer market, and the growth of Chinese social media, resources like ChoZan are an absolute necessity for marketers looking to engage with Chinese consumers.”
As of 23 January 2017, subscriptions to ChoZan became available in Hong Kong, Macau and Singapore. ChoZan will have expanded to USA by the end of Q1, and further into the UK, Australia, and Canada by the end of Q2. For more information, visit: http://chozan.co/