Alarice International was invited to give a speech during a WeChat Expo held in Shanghai in early September. This is an event that gathers all the WeChat marketing experts together, and encourages them to share their experience with those who want to build up or enrich their WeChat business community.
The managing director of Alarice, Ashley, was one of the speakers and shared some insightful tips on growing WeChat followers for businesses that wish to step foot into the Chinese market. WeChat marketing is commonly considered the most important online platform for brand marketing and promotion. Companies in China should actively attempt to utilise WeChat, to enhance their brand impact and establish their own community, through creative campaigns, KOL promotions, and O2O events etc.
However, all of these methods are for brands which already have an existing follower base.
Ashley shared four techniques which outlined the best ways to attract new followers to your WeChat account. Some mentioned were: the utilisation of your current database, active engagement in offline and digital channels, creation of eye-catching content, and the application of WeChat ads.
By having efficient WeChat management and social media marketing tactics, your WeChat account is heading towards a prosperous future.