Ashley, Managing Director of Alarice International, and founder of ChoZan, was invited to speak at a Chat conference this month. Held for the 4th time, Chat is the ultimate event featuring top experts, consultants, solutions vendors specialized in marketing, loyalty programs, e-commerce, customer service, lead generation, payment, and sales on WeChat platform.
Ashley shared her expertise on the topic of boosting followers on WeChat, detailing the advertising, KOL, and campaign principles that underpin successful WeChat follower bases.
In the modern world of technology, social media is critical for businesses looking to engage Chinese consumers. Social media use has continued its growth, with a 14% increase in social media use in the Asia Pacific from 2015 to 2016. Learning to effectively utilize Chinese social media is crucial for those looking to capitalize on the growth of the second biggest consumer market in the world.
Ashley also shared some information and insights into ChoZan, a recently launched digital marketing-guidance platform for those looking to connect with Chinese consumers. It Is the most comprehensive guide to Chinese social media, created and run by a team of social media experts.