Ashley Galina Dudarenok

Ashley is a China marketing expert, serial entrepreneur, global keynote speaker, 3 time bestselling author, vlogger, podcaster, media contributor and female leadership spokesperson. She was recognized as a LinkedIn Top Voice in Marketing in 2019 and chosen as an Asia Pacific Top 25 Innovator by the Holmes Report. She is the founder of China-focused social media agency Alarice and China insights and training company ChoZan. Ashley is an active supporter of women in leadership and business and is the creator of the self-development and mentorship program FIRE🔥.

Ashley was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019. She runs the world’s largest YouTube vlog about the China market, consumers and social media called Ashley Talks and is an author of three international Amazon bestsellers on China: Unlocking The World’s Largest E-Market, Working with Bloggers, Influencers and KOLs and New Retail: Born In China Going Global.

Ashley is a global keynote speaker and masterclass facilitator. Her topics include Modern Chinese Consumers, Chinese Social Media Marketing, and China’s New Retail and Technology. Since 2016, she has spoken at over 100 events across Asia, Europe, Australia and the Middle East. She has spoken to Coca Cola, Disneyland, BMW, IWC, Shangri-La Hotels and Resorts, Deutsche Bundesbank, Richemont, Li & Fung, Hang Lung Properties, Manulife, RISE, InvestHK, TEDx and others.

Global keynote speaker and masterclass leader who has spoken at over 100 events across the globe for companies such as BMW, Disney, Shangri-La, Deutsche Bundesbank, Richemont, Li & Fung, Hang Lung Properties, Manulife, TEDx and many others.

Runs the world’s #1 YouTube business vlog about the China market, consumers and social media at

Regular contributor to the SCMP, The Next Web and China Daily and often featured in other media, such as Forbes, CNBC, Huffington Post, Technode, Asia Times, HKET, Ming Pao, Jing Daily, etc.

Host of the AshleyTalks Podcast, where Ashley interviews top thought leaders from across Asia about entrepreneurship, marketing, women in business, China, tech and more.

Has lectured at HKU Space and done talks at the China Business Centre of Hong Kong PolyU and the National University of Singapore Business School.




Ashley is a LinkedIn power user with over 40,000 followers and she regularly publishes articles about China’s digital realm and social media marketing. She also shares reports, information on China trends, writes opinion pieces about topical China digital marketing issues and keeps people up to date on the world of Chinese e-commerce.


How can I trust a non-Chinese person to tell me about China?

Ashley has lived in Greater China for 15 years. She speaks Chinese and her professional focus over the past 15 years has been China. She’s been a member of Alibaba’s Global Influencer Entourage, JD’s Global China Experts Group, and she’s worked directly with a Tencent co-founder to conquer Western social media. Some of the world’s top companies, both Western (Disney, Coca Cola) and Chinese (Huawei) have sought Ashley’s skills, insights or advice.

Where are you based?

Ashley is based in Hong Kong and under normal circumstances visits mainland China regularly for client work, training presentations or connecting with other experts in the industry.

Can you speak Chinese?

Yes, Ashley is fluent in Mandarin Chinese. In fact she did her linear algebra and statistics courses all in Chinese with Chinese classmates. She studied Business at Chongqing University and managed to graduate with honours in three years instead of the stipulated four.




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