Vitamins and health supplements are becoming increasingly popular not just among the elderly but also among the young in China. There has been a rise in demand for products that boost the immune system and aid in muscle recovery because of Covid. Supplements and vitamins with beautifying effects are...
China is leading the globe’s cashless trend with its ubiquitous mobile payments. According to Xinhua, the mobile payment market reached RMB 81 trillion (US$12.77 trillion) as of October 2017. Tencent’s WeChat Pay and Alibaba affiliate Ant Financial’s Alipay account for 90% of the industry. The...
Alibaba is playing a key role changing the face of retail in China and, probably, the rest of the world. During November’s Double 11 Global Shopping Festival, or Single’s Day, Alibaba set a record in total gross merchandise volumes. The amount of GMV processed by Alipay, which is part of t...
There's no denying that social media is the best way to approach target customers and raise brand awareness in China, as the country has an extraordinarily high mobile device penetration rate. With new social media products and programmes constantly appearing, 2017 witnessed countless innov...