Digital/Online PR in China

Do you want to increase the overall exposure for your brand in mainland China and enhance your brand visibility on Chinese search engines such as Baidu? 

In addition to paid advertising and KOL promotions, robust digital PR is a good way to achieve this. There’s a vast selection of online media outlets in mainland China, ranging from small, regional, industry-specific organizations to big players with nationwide coverage. The media landscape in China is more diverse than in the West. In addition to the traditional print and online variants, Chinese media also intensively leverages social media platforms like WeChat and Weibo to distribute news and publish editorials.

Given the complex nature of digital media in China, brands often find it complicated to formulate a cost-effective digital PR strategy for the China market. At Alarice, we have years of experience working with a wide array of media in China, helping brands create buzz and build credibility in the market. With the appropriate digital media coverage, your brand will become more visible in search results.

With a good digital PR strategy targeting China, brands will build up credible, reputable images and establish strong relationships with the Chinese audiences. Digital PR is particularly useful for brands who have recently entered the market or for brands in the B2B arena. It is also strategically beneficial for brands in industries that struggle with promoting on social media platforms, such as financial investment, education and training, information technology, as well as medical and healthcare.

Depending on your goals, we can support you to create the most effective digital PR plan for China. We help you to compose or adapt press releases and advertorials to promote your brand, events, products and other offerings. Once the promotional materials are ready, we’ll distribute them to the best media outlets for your brand and goals keeping in mind your offerings, industry, target audience, and so on. In case you want to seek interview opportunities or arrange an interview with any specific media, we can orchestrate this process and manage the communication on your behalf.