Chinese Social Media Marketing

China is the world’s largest social media market with a rich and diverse array of social marketing options. There are over 800 million Chinese internet users sharing their opinions, asking for product recommendations and connecting with others. In order to market your products and services in China, you need to harness the power of Chinese social media.

China has a unique digital landscape and a distinctive set of social media platforms that are different from the West. Let’s take a look at the most popular social media platforms in China.

Alarice helps you to localize messages, strengthen your brand image, reach out to target audiences as well as collect more traffic and leads through Chinese social media.

OUR CHINESE SOCIAL MEDIA MARKETING SERVICES INCLUDE:

  • Account Registration and customization
  • Content strategy
  • Content creation: creative copywriting, graphic design and video adaptation
  • Online community creation, interaction and expansion
  • Social monitoring and crisis management
  • Monthly reports with evaluations, benchmarking. tracking and optimization recommendations

WHY CHOOSE ALARICE?

  • Ashley’s a well known marketing thought leader, LinkedIn Top Voice in Marketing and named one of Asia’s Top 25 Innovators by The Holmes Report
  • More than 8 years of expertise in Chinese social media
  • A thorough understanding of modern Chinese consumers
  • In-house copywriters and designers
  • 100% reliable and transparent
  • A wide partner network to serve you even better!
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ADDITIONAL SERVICES

MARKETING
RESEARCH AND STRATEGY

Our China marketing research and strategy team gives you a detailed framework that will allow you to start and grow your business in mainland China.

INFLUENCER MARKETING AND CAMPAIGNS

We help you to establish goal-specific social marketing campaigns and fruitful collaborations with Chinese KOLs and influencers.

PAID ADVERTISING

We provide an all-round advertising solution to help you reach your target audience as well as get more traffic and leads.

MEET OUR FOUNDER

Ashley is a China marketing expert, serial entrepreneur, global keynote speaker, 3 time bestselling author, vlogger, podcaster, media contributor and female leadership spokesperson. She was recognized as a LinkedIn Top Voice in Marketing in 2019 and chosen as an Asia Pacific Top 25 Innovator by the Holmes Report. She is the founder of China-focused social media agency Alarice and China insights and training company ChoZan. Ashley is an active supporter of women in leadership and business and is the creator of the self-development and mentorship program FIRE🔥.

Ashley was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019. She runs the world’s largest YouTube vlog about the China market, consumers and social media called Ashley Talks and is an author of three international Amazon bestsellers on China: Unlocking The World’s Largest E-Market, Working with Bloggers, Influencers and KOLs and New Retail: Born In China Going Global.

Ashley is a global keynote speaker and masterclass facilitator. Her topics include Modern Chinese Consumers, Chinese Social Media Marketing, and China’s New Retail and Technology. Since 2016, she has spoken at over 100 events across Asia, Europe, Australia and the Middle East. She has spoken to Coca Cola, Disneyland, BMW, IWC, Shangri-La Hotels and Resorts, Deutsche Bundesbank, Richemont, Li & Fung, Hang Lung Properties, Manulife, RISE, InvestHK, TEDx and others.

CLIENTS WE HAVE WORKED WITH

WHAT DO PEOPLE SAY

FAQ

Why do I need to do social media marketing?

There are more than 800 million mobile users in China, and on average they spend 3-4 hours on different apps daily. That’s an opportunity to communicate with your potential customers. Plus in China, CRM is done primarily through social media. Your social media followers are in fact your database. In China, first you build a community. Then you offer your customer service, products and VIP services to them.

How much does it cost to advertise on Chinese social media?

There are three different goals for social media campaigns.

  1. Brand awareness
  2. Customer relationship management
  3. Or sales

Depending on the goal and platform, the budget for an ad campaign starts at about 10,000-30,000 USD.

What’s the best marketing strategy for Chinese social media?

We always start by identifying your plan for the market. China’s big and diverse and there’s no one size fit all. We need to identify the consumer profile, consumer journey and USP of your product. Based on this information, we’ll select the right platforms. However for most brands, WeChat and Weibo are not optional. They’re required.

How can I sell on Chinese Social media?

Social media in China can help you to build CRM systems and provide you with direct sales functions (Douyin, WeChat mini programs, Weibo store and more) The sales functions are more sophisticated than those outside of China. They can also be used to launch creative campaigns and coordinate promotions with influencers to drive traffic to your e-commerce stores. Live streaming is very popular now and 2020 is set to be the year for private pools and communities. 

What’s the best social media platform to promote my product?

It depends on your product and industry. At the moment, WeChat, Weibo, Douyin, and RED are among the most popular platforms, but depending on the industry you could look at Zhihu, KEEP, Baby Tree and over 50 other platforms that might be right for you.

READY TO ORDER YOU CHINA STRATEGY OR CONSUMER RESEARCH? GET IN TOUCH NOW!

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LOOKING TO TRAIN YOUR CHINA TEAM?

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Check our China Digital Marketing Academy for a variety of learning programmes. Click on the ChoZan logo for more info.

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