JOIN POST COVID-19 CHINA DIGITAL MASTERCLASS ON 2-3 JULY
During this LIVE STREAM MASTERCLASS you’ll learn about modern Chinese consumers and changes in their behaviour, business opportunities and how to win traffic with live-streaming to get the most out of your e-commerce.
ALARICE PROVIDES TAILOR-MADE SERVICES
TO ENABLE YOUR SUCCESS IN CHINA:
MARKETING
RESEARCH AND STRATEGY
Our China marketing research and strategy team gives you a detailed framework that will allow you to start and grow your business in mainland China.
SOCIAL
MEDIA MARKETING
We help you to localize messages, strengthen your brand image and reach out to target audiences through Chinese social media.
INFLUENCER MARKETING
AND CAMPAIGNS
We help you to establish goal-specific social marketing campaigns and fruitful collaborations with Chinese KOLs and influencers.
PAID ADVERTISING
We provide an all-round advertising solution to help you reach your target audience as well as get more traffic and leads.
MEET OUR FOUNDER
Ashley is a China marketing expert, serial entrepreneur, global keynote speaker, 3 time bestselling author, vlogger, podcaster, media contributor and female leadership spokesperson. She was recognized as a LinkedIn Top Voice in Marketing in 2019 and chosen as an Asia Pacific Top 25 Innovator by the Holmes Report. She is the founder of China-focused social media agency Alarice and China insights and training company ChoZan. Ashley is an active supporter of women in leadership and business and is the creator of the self-development and mentorship program FIRE🔥.
Ashley was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019. She runs the world’s largest YouTube vlog about the China market, consumers and social media called Ashley Talks and is an author of three international Amazon bestsellers on China: Unlocking The World’s Largest E-Market, Working with Bloggers, Influencers and KOLs and New Retail: Born In China Going Global.
Ashley is a global keynote speaker and masterclass facilitator. Her topics include Modern Chinese Consumers, Chinese Social Media Marketing, and China’s New Retail and Technology. Since 2016, she has spoken at over 100 events across Asia, Europe, Australia and the Middle East. She has spoken to Coca Cola, Disneyland, BMW, IWC, Shangri-La Hotels and Resorts, Deutsche Bundesbank, Richemont, Li & Fung, Hang Lung Properties, Manulife, RISE, InvestHK, TEDx and others.
WHAT DO PEOPLE SAY
LOOKING TO TRAIN YOUR CHINA TEAM?
Check our China Digital Marketing Academy for a variety of learning programmes. Click on the ChoZan logo for more info.
CLIENTS WE HAVE WORKED WITH
WHAT DO PEOPLE SAY
What marketing services do you provide directly without third party involvement?
We are transparent with the services we provide and associate with. If third party involvement is required we will directly communicate with you prior. We handle all digital marketing activities by ourselves, but we can ask our partners regarding technical aspects for Websites or WeChat Mini program build-up, for example.
What industries do you work with?
We work with different industries including, but don’t limited to FMCG, Luxury products, Apparel, Technology and Financial Services.
How long have you been working in Chinese digital marketing strategies?
We have been operating in the market for the last 9 years. Although, our team group experience goes well beyond that.
Who will be in charge of my project?
For each project we assign an account manager with experience more aligned to your specific industry. All members of our China Project Execution team are from Mainland China, and understand the current sentiment and what’s happening in China’s Digital Space. All your communication will be in English.
How can we make sure that you allocate our budget effectively?
Before starting the project we will make several phone calls with you in order to ensure mutual understanding of all products, services, costs, and expectations. During the project your account manager will provide weekly reports to make sure that we are on the right path.
