Our Research Methodology
MARKET RESEARCH
- Online Market Research
- Industry performance research
- Market sizing
- Competitors Benchmarking
- Mystery Shopping
- Case Study
BRAND AUDIT
- Brand SMM Audit
- E-commerce Audit (page and structure review, keywords, link between SMM and ecom, etc)
- SWOT Analysis
- Perceived USPs
- Value Perceived
CONSUMER RESEARCH
- Online Survey
- Consumer Panel
- Focus Groups
- In-depth interviews
- Offline intercepts
- Semantics (usage differentiation)
- Social listening (SOV)
- Ethnographic research (participant observation)
- Sentiment Analysis
- Sensory Analysis
- Consumer Journey Tracking
STRATEGY DEVELOPMENT
- Brand Positioning review
- Brand pricing strategy review
- Market channels strategy
- Content strategy
- SMM strategy
- KOL/Influencer strategy
- Roadmap timeline budget
- Seasonal events / campaigns
- Conversion funnel strategy
WHY CHOOSE ALARICE?
WE CREATE IMPACT
Our team is reliable and results focused.
WE ARE YOUR TEAM
We are extension of your team. Always here to support.
WE ARE OUTSTANDING
We provide the best quality possible for achieving results.
ADDITIONAL SERVICES
CHINA MARKET RESEARCH
Identify target consumers, understand their demands and get ahead of possible future trends, with Alarice’s research team. We’ll help you to convert insights about your consumer personas into actionable strategy.
DIGITAL MARKETING STRATEGY
Our China marketing research and strategy team gives you a detailed framework that will allow you to start and grow your business in Mainland China.
SOCIAL MEDIA ACCOUNT MANAGEMENT
We help you to localize messages, strengthen your brand image and reach out to target audiences through Chinese social media.
INFLUENCER MARKETING AND CAMPAIGNS
We help you to establish goal-specific social marketing campaigns and fruitful collaborations with Chinese KOLs and influencers.
PAID ADVERTISING
We provide an all-round advertising solution to help you reach your target audience as well as get more traffic and leads.
COMPETITOR RESEARCH
Get an overview of your competitors’ social media and e-commerce performance and carve out your place in China’s market.
MEET OUR FOUNDER
MEET OUR FOUNDER
Ashley Dudarenok is a China digital marketing expert, serial entrepreneur, masterclass facilitator, keynote speaker, bestselling author, vlogger and podcaster. She’s also a LinkedIn Top Voice in Marketing, Holmes Report Asia Pacific Top 25 Innovator and has been a member of JD’s Global China Experts Group. She’s the founder of digital marketing consultancy ChoZan digital marketing agency Alarice.
As a keynote speaker, Ashley has spoken at over 100 events across the globe for companies like BMW, Disney, Shangri-La, Deutsche Bundesbank, Richemont and TEDx. She’s also given lectures at HKU Space and done talks at the China Business Centre of Hong Kong PolyU and the National University of Singapore Business School.
A regular media contributor, Ashley has appeared in The SCMP, Forbes, The Wall Street Journal, China Daily, Inside Retail, Jing Daily, Technode, CNBC, Wired, Huffington Post as well as interviews on The BBC, CGTN and more.
CLIENTS WE HAVE WORKED WITH
WHAT DO PEOPLE SAY
READY TO ORDER YOU MARKETING RESEARCH? GET IN TOUCH NOW!
LOOKING TO TRAIN YOUR CHINA TEAM?
Check our Digital China Consultancy for a variety of learning programmes, consulting sessions, China trend watching and research focused on China’s best practices and successful business models. Click on the ChoZan logo for more info.
