FASHION CHINA: 35 INDEPENDENT CHINESE DESIGNERS TO WATCH IN 2024
In less than a decade, there has been a slow and steady rise in the creation of independent designer brands and the presence of domestic emerging names in China. A number of factors from cultural to technological have facilitated this shift.
This 250+ pages report gives you the latest names on the Chinese designers to watch in 2024. This report is not exhaustive but rather, a curated selection of the most notable names that have been transforming the landscape since 2015. It includes new brands that launched during or following the outbreak of covid-19 categorised here as The New Wave.
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Dive into our concise Fashion China report, which profiles 35 influential Chinese designers reshaping the industry. Here’s what to expect, broken down into our curated categories:
- The Pioneers
Trailblazers who initiated China’s unique fashion dialogue, setting the stage for future innovation.
- The Artisans
Masters of craft, these designers merge traditional techniques with modern design to create exceptional pieces.
- Homegrown Heroes
Recognizing designers who have cultivated their craft and launched their careers within China, showcasing the country’s rich pool of fashion talent.
- The Intellectuals
Thought-provoking talents that infuse their collections with deep concepts and cultural commentary.
- Textile Innovators
Forward-thinkers pushing the limits of material science to offer cutting-edge textiles in fashion.
- The New Wave
Emerging talents making their mark with fresh ideas and perspectives, signaling new directions in fashion.
- The Disrupters
Rule-breakers integrating unconventional methods to redefine what fashion can be.
- The Explorers
Globally-minded designers who incorporate cross-cultural influences, expanding the scope of traditional Chinese fashion.
Each category in our report highlights the unique contributions and directions these designers are taking, painting a picture of a rapidly evolving fashion landscape in China.
ABOUT THE REPORT
We are thrilled to present our meticulously curated collection, Fashion China: Independent Chinese Designers to Watch in 2024. This selection showcases a group of rising Chinese designer brands accompanied by comprehensive introductions and our keen observations of their outstanding marketing and business practices.
China, often associated with technological advancement, trade disputes, and economic indicators, is also a fertile ground for creative minds pushing the envelope in the arts. We’re delighted to spotlight them in this comprehensive publication for easy access and inspiration.
Our journey has been both invaluable and inspiring as we closely monitor the growth of these brands, listening to the captivating behind-the-scenes stories of these exceptionally talented and diligent designers.
We deeply appreciate their commitment to Chinese cultural roots while staying attuned to global aesthetic trends. Together, we hope this report helps to spread continued awareness of the emerging designers shaping China’s fashion industry and illustrates the potential in the sector.
ABOUT THE AUTHORS
Ashley Dudarenok is a Chinese serial entrepreneur, award-winning digital expert, author and keynote speaker. She is the founder of ChoZan 超赞, a China digital consultancy, and Alarice, a digital marketing agency. She and her team help companies learn for and from China and has worked with Chinese tech giants and some of the world’s most loved Fortune 500 brands.
Gemma A. Williams is a globally-focused writer and curator with a particular interest in the China fashion industry, Chinese designers and brands, luxury and fragrance. Her bespoke agency uses culture to create fashion narratives. Currently she covers the China market for Vogue Business, South China Morning Post and Forbes.
CHINA DIGITAL EXPERT, CO-AUTHOR
GEMMA A. WILLIAMS
CHINA FASHION EXPERT, CO-AUTHOR
CEO of ONEWAYX, METAVERSE SHOWROOM PARTNER