Chinese Tourism Report: How to Win with Chinese Tourists is one of a series of consumer-focused reports with a special emphasis on China’s e-commerce and digital marketing.

The total number of domestic tourists during the 2023’s Golden Week Holiday reached a record 274 million, representing a year-on-year increase of 70.83%. According to Ctrip, during CNY, bookings for outbound travel also increased by 640% year-on-year and cross-border air ticket purchases were four times higher than usual. However, it’s important to note that in Q1 2023, the number of international flights hadn’t reached even a third of the level before Covid, unlike with domestic flights where there’s been a strong rebound.

Nevertheless, there’s been a renewed interest among tourism businesses for winning with Chinese tourists and it is just as important for these businesses to look out what the current and upcoming travel trends are in 2023 to better prepare their business strategies. In order to help companies stay competitive, the Alarice team prepared a 150+ pages insights report. We are excited to help brands to succeed in China, contact us if you have any China related questions.

The Alarice team has dived into Chinese tourists’ shopping behaviour, preferences, demands, interests, and did social listening on major trends. This report will give you a comprehensive overview on how to win with Chinese tourists, one of the most promising Chinese consumer groups that brands and companies need to pay more attention to.

Download Chinese Tourism Report: How to Win with Chinese Tourists in 2023 to be equipped with the latest knowledge now.