China Consumer Research

Alarice’s research team has over 12 years of experience working with consumers all across  China. Over the last decade Chinese consumers have gone through numerous transformations. China’s economy is booming and is home to a wealthy class of consumers who are keen to get their hands on Western products and consumer goods.

In order to identify target consumers and understand their demands for your product, Alarice researchers use a variety of methodologies to get qualitative and quantitative insights. Alarice’s team collects raw data and converts it into actionable insights about: consumer habits, consumption scenarios, consumer journeys, and consumer motivations to purchase certain brands. Major Chinese consumer groups we help brands with include: 

Our China Consumer Research Services Cover

  • Online surveys
  • Consumer panels
  • Focus groups
  • In-depth interviews
  • Offline intercepts
  • Semantics (usage differentiation)
  • Social listening (SOV)
  • Ethnographic research (participant observation)
  • Sentiment analysis
  • Sensory research
  • Consumer journey tracking

Who’s it For?

China consumer research can be beneficial for companies and brands that want to be in China and those that want to learn from China. Our market research services are particularly valuable for:

  • Big multinational B2C corporations
  • Big multinational B2B corporations
  • Mid-sized companies
  • Domestic Chinese brands
  • Investment and financial service companies watching the China market for potential opportunities

WHY DO YOU NEED CHINA CONSUMER RESEARCH?

Consumer research is crucial for brands as marketing and sales activities can only be effective if they’re based on a clear understanding of the target audience. With our consumer research, you’ll be able to:

Get a deep understanding of your consumer demographics, attitudes and behaviours

Get a clear vision of how many potential consumers are ready for your product

Catch early stage improvements that consumers want for your products

Get insights on which channels you can use to communicate with your consumers and sell to them

Get validation for how your localized global marketing campaigns will work in China

WHY CHOOSE ALARICE?

WE CREATE IMPACT

Our team is reliable and results focused.

WE ARE YOUR TEAM

We are extension of your team. Always here to support.

WE ARE OUTSTANDING

We provide the best quality possible for achieving results.

ADDITIONAL SERVICES

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CHINA MARKET RESEARCH

Identify target consumers, understand their demands and get ahead of possible future trends, with Alarice’s research team. We’ll help you to convert insights about your consumer personas into actionable strategy. 

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DIGITAL MARKETING
STRATEGY

Our China marketing research and strategy team gives you a detailed framework that will allow you to start and grow your business in Mainland China.

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SOCIAL MEDIA ACCOUNT MANAGEMENT

We help you to localize messages, strengthen your brand image and reach out to target audiences through Chinese social media.

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INFLUENCER MARKETING AND CAMPAIGNS

We help you to establish goal-specific social marketing campaigns and fruitful collaborations with Chinese KOLs and influencers.

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PAID ADVERTISING

We provide an all-round advertising solution to help you reach your target audience as well as get more traffic and leads.

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COMPETITOR RESEARCH

Get an overview of your competitors’ social media and e-commerce performance and carve out your place in China’s market.

MEET OUR FOUNDER

Ashley Galina Dudarenok is a China digital marketing expert, serial entrepreneur, masterclass facilitator, keynote speaker, bestselling author, vlogger and podcaster. She’s also a LinkedIn Top Voice in Marketing, Holmes Report Asia Pacific Top 25 Innovator and has been a member of JD’s Global China Experts Group. She’s the founder of digital marketing consultancy ChoZan digital marketing agency Alarice.

 

As a keynote speaker, Ashley has spoken at over 100 events across the globe for companies like BMW, Disney, Shangri-La, Deutsche Bundesbank, Richemont and TEDx. She’s also given lectures at HKU Space and done talks at the China Business Centre of Hong Kong PolyU  and the National University of Singapore Business School.

 

A regular media contributor, Ashley has appeared in The SCMP, Forbes, The Wall Street Journal, China Daily, Inside Retail, Jing Daily, Technode, CNBC, Wired, Huffington Post as well as interviews on The BBC, CGTN and more.

CLIENTS WE HAVE WORKED WITH

WHAT DO PEOPLE SAY

FAQ

How big is the Chinese online consumer market?

As of June 2021, about 812 million people in China had purchased goods online. Consumers in China spent $1.1 trillion online in 2020, up from $826.6 billion in 2019, which was more than double the United States’ second-place position of $360 billion and the E.U.’s $351.9 billion. Contact us to talk about opportunities for your brand. 

What do different city tiers mean?

The city tier classification system was originally designed to provide a practical tool to navigate the 613 (officially recorded) cities that make up China. Businesses can use tier categorizations to track city development, market trends, tax policies as well as understand the consumer dynamics of a particular city, before positioning themselves in locations that are the most suitable for their business. Contact us to find out where your consumer groups are located. 

How will you select survey respondents that match the consumer groups we’re looking for?

In order to identify target consumers and understand their demands for your products and services, Alarice’s research team will develop profiles of consumers after a detailed briefing with your company. After that we’ll confirm recruitment criteria with your team. There will also be several rounds of checking to make sure that only qualified consumers have been recruited to participate in the surveys and interviews. Contact us to talk about your consumer groups in China.

What are the pros and cons of primary and secondary consumer research?

While primary research can be pricey and requires a longer time, it’s tailor made for your company’s specific pain points and outcomes. Primary research is the most effective way to get direct feedback from consumers and learn what needs to be improved. Secondary research requires less investment and can be finished faster, but it can only provide general insights about selected consumer groups. Please contact us to discuss in detail which type of research will be most effective in achieving your goals. 

How niche can consumer profiles be for consumer research?

As our research is tailor-made we can help you recruit people for consumer research based on their location, age, family status, interests, spending power, frequency of purchases and online behaviour. Schedule a call with our experts to set up the criteria for your consumer research. 

READY TO ORDER YOU CHINA STRATEGY OR CONSUMER RESEARCH? GET IN TOUCH NOW!

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    LOOKING TO TRAIN YOUR CHINA TEAM?

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    Check our Digital China Consultancy for a variety of learning programmes, consulting sessions, China trend watching and research focused on China’s best practices and successful business models. Click on the ChoZan logo for more info.

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