Chinese Social Media Account Setup
The first step to kickstarting your social media marketing in mainland China is setting up official brand accounts on key social media platforms. Popular social media platforms which are effective for brand promotion and audience engagement include WeChat, Weibo, Douyin, Zhihu, and Toutiao. In addition to account registration, many of these platforms also provide business entities the option of account verification, which further enhances the credibility of your brand’s account and allows you to access additional marketing-related features.
Setting up an official brand account on Chinese social media platforms can be a hassle for brands as most of these platforms only provide a Chinese interface for account set-up. In addition, the overall registration procedure is more than just a few clicks, and requires businesses to supply a range of documents in order to validate the business entity as well as the account administrator.
International brands, in most cases, without a business registration in mainland China will need to prepare the following documents for account registration:
- Your local business registration documents
- Proof of identity of the account administrator (e.g. passport)
- Position, email address and phone bill of past 3 months of the account administrator
- Basic information of the company, such as address, phone number
- Application form (or registration letter) with company seal
Each social media platform has its unique registration and verification process. If you are looking to set up a WeChat official account, for instance, one step involves Tencent representatives calling the account administrator to verify the information submitted. Brands should also be aware that most platforms require detailed information to prove the identity of the account administrator. For a Toutiao official account, for example, the account administrator will upload a clear picture of himself.
The lead time for account registration and verification is usually from one to twelve week(s), depending on the platform’s requirements and the complexity of the verification process.
The Alarice team has hands-on experience in helping a wide array of brands, those with and without Chinese business entities, to successfully register and verify their Chinese social media accounts. We’ll help to prepare and translate the necessary documents for account registration and verification, and manage the communication with the platforms’ representatives. Upon request, we can also provide temporary account administration services and offer subsequent account customization services once the account is ready. We can manage your Chinese social media account set-up and give you a ready-made account for ongoing marketing activities.
ALARICE HELPS YOUR BRAND TO ENTERING INTO CHINA MARKET
- Assisting you brands with setting up and verifying official accounts on various chinese social media platforms
- Reviewing and translate necessary documents for registration
- Liaising with the platform representatives for verification
- Setting up your account interface after the account is ready
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Ashley is a China marketing expert, serial entrepreneur, global keynote speaker, 3 time bestselling author, vlogger, podcaster, media contributor and female leadership spokesperson. She was recognized as a LinkedIn Top Voice in Marketing in 2019 and chosen as an Asia Pacific Top 25 Innovator by the Holmes Report. She is the founder of China-focused social media agency Alarice and China insights and training company ChoZan. Ashley is an active supporter of women in leadership and business and is the creator of the self-development and mentorship program FIRE🔥.
Ashley was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019. She runs the world’s largest YouTube vlog about the China market, consumers and social media called Ashley Talks and is an author of three international Amazon bestsellers on China: Unlocking The World’s Largest E-Market, Working with Bloggers, Influencers and KOLs and New Retail: Born In China Going Global.
Ashley is a global keynote speaker and masterclass facilitator. Her topics include Modern Chinese Consumers, Chinese Social Media Marketing, and China’s New Retail and Technology. Since 2016, she has spoken at over 100 events across Asia, Europe, Australia and the Middle East. She has spoken to Coca Cola, Disneyland, BMW, IWC, Shangri-La Hotels and Resorts, Deutsche Bundesbank, Richemont, Li & Fung, Hang Lung Properties, Manulife, RISE, InvestHK, TEDx and others.
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