Chinese Social Media Account Setup

The first step to kickstarting your social media marketing in mainland China is setting up official brand accounts on key social media platforms. Popular social media platforms which are effective for brand promotion and audience engagement include WeChat, Weibo, Douyin, Zhihu, and Toutiao. In addition to account registration, many of these platforms also provide business entities the option of account verification, which further enhances the credibility of your brand’s account and allows you to access additional marketing-related features.

Setting up an official brand account on Chinese social media platforms can be a hassle for brands as most of these platforms only provide a Chinese interface for account set-up. In addition, the overall registration procedure is more than just a few clicks, and requires businesses to supply a range of documents in order to validate the business entity as well as the account administrator.

International brands, in most cases, without a business registration in mainland China will need to prepare the following documents for account registration:

  • Your local business registration documents
  • Proof of identity of the account administrator (e.g. passport)
  • Position, email address and phone bill of past 3 months of the account administrator
  • Basic information of the company, such as address, phone number
  • Application form (or registration letter) with company seal

Each social media platform has its unique registration and verification process. If you are looking to set up a WeChat official account, for instance, one step involves Tencent representatives calling the account administrator to verify the information submitted. Brands should also be aware that most platforms require detailed information to prove the identity of the account administrator. For a Toutiao official account, for example, the account administrator will upload a clear picture of himself.

The lead time for account registration and verification is usually from one to twelve week(s), depending on the platform’s requirements and the complexity of the verification process.

The Alarice team has hands-on experience in helping a wide array of brands, those with and without Chinese business entities, to successfully register and verify their Chinese social media accounts. We’ll help to prepare and translate the necessary documents for account registration and verification, and manage the communication with the platforms’ representatives. Upon request, we can also provide temporary account administration services and offer subsequent account customization services once the account is ready. We can manage your Chinese social media account set-up and give you a ready-made account for ongoing marketing activities.

ALARICE HELPS YOUR BRAND TO ENTERING INTO CHINA MARKET

  • Assisting you brands with setting up and verifying official accounts on various chinese social media platforms
  • Reviewing and translate necessary documents for registration
  • Liaising with the platform representatives for verification
  • Setting up your account interface after the account is ready

WHY CHOOSE ALARICE?

WE CREATE IMPACT

Our team is reliable and results focused.

WE ARE YOUR TEAM

We are extension of your team. Always here to support.

WE ARE OUTSTANDING

We provide the best quality possible for achieving results.

ADDITIONAL SERVICES

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CHINA MARKETING STRATEGY

Our China marketing research and strategy team gives you a detailed framework that will allow you to start and grow your business in mainland China

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SOCIAL MEDIA
MARKETING

We help you to localize messages, strengthen your brand image and reach out to target audiences through Chinese social media.

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INFLUENCER MARKETING AND CAMPAIGNS

We help you to establish goal-specific social marketing campaigns and fruitful collaborations with Chinese KOLs and influencers.

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CONSUMER RESEARCH

Identify target consumers and understand their demands and possible future trends, with Alarice’s research team. We’ll help you convert insights about your consumer personas into actionable strategy.

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SOCIAL MEDIA
MARKETING

We help you to localize messages, strengthen your brand image and reach out to target audiences through Chinese social media.

Infu

INFLUENCER MARKETING AND CAMPAIGNS

We help you to establish goal-specific social marketing campaigns and fruitful collaborations with Chinese KOLs and influencers.

MEET OUR FOUNDER

Ashley Galina Dudarenok is a China digital marketing expert, serial entrepreneur, masterclass facilitator, keynote speaker, bestselling author, vlogger and podcaster. She’s also a LinkedIn Top Voice in Marketing, Holmes Report Asia Pacific Top 25 Innovator and has been a member of JD’s Global China Experts Group. She’s the founder of digital marketing consultancy ChoZan digital marketing agency Alarice.

 

As a keynote speaker, Ashley has spoken at over 100 events across the globe for companies like BMW, Disney, Shangri-La, Deutsche Bundesbank, Richemont and TEDx. She’s also given lectures at HKU Space and done talks at the China Business Centre of Hong Kong PolyU  and the National University of Singapore Business School.

 

A regular media contributor, Ashley has appeared in The SCMP, Forbes, The Wall Street Journal, China Daily, Inside Retail, Jing Daily, Technode, CNBC, Wired, Huffington Post as well as interviews on The BBC, CGTN and more.

CLIENTS WE HAVE WORKED WITH

WHAT DO PEOPLE SAY

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