DIG DEEPER INTO CHINA: ASHLEY’S NEWSLETTER
Get more insights about China’s digital media, market segments, consumers, ecommerce platforms, tech giants, etc with our latest bi-weekly newsletter.
Do you want to know about the latest articles, blog posts, reports, video conferences, webinars, interviews, workshops and courses related to the world’s 2nd largest economy? We’ll even throw in a sneak preview of the newest viral Douyin videos and what’s not to be missed on Weibo
GET LATEST CHINA DIGEST
Subscribe to Ashley’s Bi-weekly China Insights Newsletter
WANT TO KNOW WHAT’S INSIDE?
Featured China Reports
Free China Focused Webinars and Events
China Fact of the Week
Featured Interviews You Must See
China News Digest
Useful Marketing Tactics and Platform Updates
What’s hot on Weibo – Featured Hot Topics
Surveys and Consumers Insights
Hot Videos on Douyin
MEET ASHLEY DUDARENOK
Ashley is a well-known marketing thought leader, LinkedIn Top Voice in marketing, an Asia-Pacific Top 25 Innovator and made Thinkers50’s Radar Class of 2021 as a China digital marketing and trend guru. She has lived and worked in Greater China for over 15 years and is your go-to person for everything related to China marketing. Through her marketing agency, Alarice, she’s worked with some of the world’s biggest brands and through ChoZan, she’s given Chinese digital marketing training and consultations to teams at major corporations throughout Asia and globally. She has a strong network of China watchers subscribed to her bi-weekly China newsletter, a large following on LinkedIn, where she publishes her China insights daily, as well as on her Instagram, YouTube and Clubhouse channels.
She was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.
Having already published three Amazon top sellers, Unlocking The World’s Largest E-Market: A Guide to Selling on Chinese Social Media, Working with Bloggers, Influencers and KOLs, and New Retail: Born In China Going Global, Ashley is always looking for ways to educate people on opportunities in China.
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WHAT DO PEOPLE SAY
WHAT DO WE DO?
Alarice’s service and resources will increase your expertise about the Chinese market, Chinese consumers, Chinese social media, KOL/influencer marketing and China’s technology landscape. This includes:
- China Market Research and Strategy Development to help you identify your consumers and the most effective ways to communicate with them.
- Chinese Social Media Content Development to help you select the most suitable platforms for your services and products and turn them into effective marketing channels with creative content.
- KOL Marketing and Campaigns to support you with campaign concept development and planning
- Paid Advertising to help you with SEO optimization and advertising on Baidu, Sogou, Qihoo and more.
- Chinese Bran and Product Naming to support you with the best practices for brand name localization and adaptation.
- Digital and Online PR in China to enhance a brand’s digital presence in China, we also help with a cost-effective digital PR strategy.