WE ARE MORE THAN JUST ANOTHER DIGITAL MARKETING AGENCY WE ARE YOUR CHINA MARKETING TEAM

From our headquarter in Hong Kong, we focus on consumer and market research to create strategies, manage brand social media communities on WeChat, RED, Weibo, Douyin, Kuaishou, Bilibili, Zhihu and others, develop content, execute campaigns, work with influencers and live streamers and more. We are available to extend our consulting expertise across Asia  and bring more people into the social media market.

In our offices in Hong Kong and Shenzhen, we have an international team that includes dedicated Chinese social media marketers, strategists, copywriters, designers, and project managers. With 12 years of successful experience in this rapidly evolving field, we have delivered outstanding results for multinational corporations, renowned names and smaller brands. We have served clients from a variety of industries including luxury, FMCG, finance, education, tourism & hospitality, fashion, wine & spirits, beauty, B2B and others.

OUR STORY

Alarice is proud to have been serving some of the world’s most successful companies with our expertise in digital media. Alarice’s story started back in 2011 in Hong Kong. Many ask us how exactly our company is connected with rice. To put it simply, it’s not! The name Alarice actually comes from Alaric I, the king of the Visgoths who conquered Rome. So it’s actually pronounced Ala-reece (rhymes with geese)!

Chozen was established as a China Digital Marketing Academy to provide training and education to marketers working in/with china.

Ashley published a book series “Digital China” and become a 3-time Amazon bestselling author.

Ashley was hailed as one of Adello magazine’s Top 20 Visionaries of the Media and Technology Industry, and a digital Marketing and China Trend guru by Thinkers50.

Alarice was founded as a Hong Kong-based digital marketing agency with a focus on Chinese social media.

Our founder Ashley become a China focused global keynote speaker, media personality and blogger sharing her insights about China’s consumers, digital marketing, and New Retail with the global business community

Ashley was recognized as a LinkedIn Top Voice in Marketing and a Holmes Report Asia-Pacific Top Innovator. Ashley created the self-development program FIRE in 2019

SERVICES WE PROVIDE

· China Market Research 

· China Consumer Research

· Digital Brand Audit 

· Social Listening 

· Competitor Watch 

· Digital Marketing Strategy 

· PR Crisis Playbook Development

· KOL Celebrity Assessment and Audit

· Marketing Campaign Development

· Chinese Brand and Product Naming

· Chinese Social Media Account Set Up

· Chinese Social Media Account Management

· Digital and Online PR

WHO'S ON TEAM ALARICE?

Our company has experienced data and strategy experts who put together research and consumer insights, senior project managers who know how to deliver timely results, professional writers and editors who know how to tell compelling stories as well as creative in-house designers and videographers.

WENDY

MEET OUR FOUNDER ASHLEY

China watcher, 3 time Amazon bestselling author, global keynote speaker, vlogger, podcaster, trainer, female leadership advocate and media contributor. That’s Ashley Dudarenok. In addition to that, she founded China digital marketing agency Alarice,  China digital consultancy, ChoZan and recently created the FIRE🔥 mentorship and personal development course for leaders. 

She’s a LinkedIn Top Voice in Marketing with 80,000 followers, a Holmes Report Asia’s Top 25 Innovator, and made Thinkers50’s Radar Class of 2021 as a “China digital marketing and trend guru”. In 2021, she received the Women Leadership Award by IPWS and was named the Young Business Leader of the Year. In 2022 she was named one of top 30 global gurus in digital marketing by Global Gurus, was named one of World’s Top 100 Retail Influencers by RETHINK Retail and has been recognised by HKWPEA with Hong Kong SAR’s most prestigious 2021 Outstanding Women Professionals and Entrepreneurs Award.

As a masterclass facilitator and keynote speaker, Ashley’s tackles topics like China’s New Retail and China’s technology,  modern Chinese consumers and Chinese social media marketing.

Ashley is also a member of Alibaba’s Global Influencer Entourage since 2017, part of Jingdong and Pinduoduo’s Global China Experts Group since 2018, and has worked directly with a Tencent co-founder to conquer Western social media.

Ashley’s three Amazon bestsellers are Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media, Digital China: Working with Bloggers, Influencers and KOLs, and New Retail: Born in China, Going Global.

CLIENTS WE HAVE WORKED WITH

WHAT DO PEOPLE SAY

FAQ

Where are you located?

We are located in Hong Kong and Shenzhen, and expanding to Shanghai.

Can you speak Chinese?

Yes, we have Chinese native speakers in our team, who are professional China market researchers, trends analysts and social media copywriters. Depending on your targeted audience, we create the most engaging content using hot social media trends and discussions for them.

Who's on team Alarice?

We have a multicultural team with data and strategy experts, project managers, writers and editors, designers and videographers from mainland China, Hong Kong, Canada and the rest of the world.

What is your expertise?

Our clients highly value our team for our in-depth knowledge about China market research and digital marketing strategy, successful brand building in China and engaging content for major social media platforms. Our marketing campaigns have also received recognition through awards.

Which services do you provide?

We help set up accounts on major social media platforms, provide marketing strategy, audits, PR crisis consultation and guidance, community management, copywriting, SMM content creation and seeding, campaign, KOL auditing & campaigns, video production, social listening, naming services, competitor analysis, brand positioning, audience targeting, among others.

Can we invite you to train our team?

Yes, our team can also arrange immersive masterclasses and training in order to equip your team with the knowledge about the latest social media functionality update and changes in consumer behaviour. You can also book a consultation session with us. Please check more information on chozan.co

GET IN TOUCH

captcha

FOLLOW OUR FOUNDER ASHLEY FOR CHINA INSIGHTS

Check Us on LinkedIn
Check Us on Instagram
Check Us on YouTube
Check Us on Facebook
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active
Save settings
Cookies settings