China Marketing Strategy
China is a challenging market that demands a considered approach. Whether you’re at the consideration stage, the entry stage or already established in the market, our team’s experience and market research can give you a framework and actionable digital marketing strategies that can help you start your China business journey on the right foot and grow successfully. We can provide you with valuable information about your market potential, give you data to help you with competitive benchmarking and also develop an actionable marketing strategy.
Our China marketing strategy covers:
- Content strategy (positioning, brand value, key messages, platforms, structure, post frequency and more)
- Digital marketing strategy (yearly planning theme campaigns with timelines, formats, suggested budgets, suggested platforms, KOLs/influencers, digital PR channels and more)
China Marketing Strategy – Detailed Explanation
Our Marketing Strategy Services Cover the Following:
- Brand positioning review
- Brand pricing strategy review
- Marketing channel strategy
- Content strategy
- SMM advertising strategy
- KOL/Influencer strategy
- Roadmap timeline budget
- Seasonal events / campaigns
- Conversion funnel strategy
Who’s it for?
We help with China digital strategy planning for:
- Big multinational B2C corporations
- Big multinational B2B corporations
- Mid-sized companies
- Domestic Chinese brands
- Investment and financial service companies watching the China market for potential opportunities
How will you benefit?
Our research and strategy can help you in a variety of ways:
- It can help your company avoid needless expenses.
- A well-researched strategy can help you focus on the best marketing channels for your needs and goals.
- It puts reliable information gathered on the ground into your hands.
- It allows you to take action from an informed position from your earliest stages in the market.
- It helps you avoid common errors that brands without key expertise about the market make.
WHY DO YOU NEED CHINA MARKETING STRATEGY?
Our strategies are comprehensive and include:
Guidance on budgets
Guidance on resources needed
Analysis of communication channels
Analysis of promotional channels
6-12 months of comprehensive digital marketing plans
6-12 months of comprehensive marketing campaign plans for major shopping festivals
WHY CHOOSE ALARICE?
WE CREATE IMPACT
WE ARE YOUR TEAM
WE ARE OUTSTANDING
We help you to localize messages, strengthen your brand image and reach out to target audiences through Chinese social media.
Identify target consumers and understand their demands and possible future trends, with Alarice’s research team. We’ll help you convert insights about your consumer personas into actionable strategy.
We help you to establish goal-specific social marketing campaigns and fruitful collaborations with Chinese KOLs and influencers.
We provide an all-round advertising solution to help you reach your target audience as well as get more traffic and leads.
MEET OUR FOUNDER
Ashley Galina Dudarenok is a China digital marketing expert, serial entrepreneur, masterclass facilitator, keynote speaker, bestselling author, vlogger and podcaster. She’s also a LinkedIn Top Voice in Marketing, Holmes Report Asia Pacific Top 25 Innovator and has been a member of JD’s Global China Experts Group. She’s the founder of digital marketing consultancy ChoZan digital marketing agency Alarice.
As a keynote speaker, Ashley has spoken at over 100 events across the globe for companies like BMW, Disney, Shangri-La, Deutsche Bundesbank, Richemont and TEDx. She’s also given lectures at HKU Space and done talks at the China Business Centre of Hong Kong PolyU and the National University of Singapore Business School.
A regular media contributor, Ashley has appeared in The SCMP, Forbes, The Wall Street Journal, China Daily, Inside Retail, Jing Daily, Technode, CNBC, Wired, Huffington Post as well as interviews on The BBC, CGTN and more.
CLIENTS WE HAVE WORKED WITH
WHAT DO PEOPLE SAY
How long does it take to complete a strategy?
There are two options:
- A mini strategy takes 6-8 weeks to complete.
- More comprehensive strategies are delivered in 8-12 weeks.
We’ll give you a customized plan focusing on the goals you want to achieve in China with a clear timeline. Contact us to get more information.
What’s the price for a strategy project?
No two strategies are the same. They’re based on each brand’s, company’s or product’s unique selling points and goals, so the price varies. Mini strategies start at 18,000 USD while a detailed comprehensive strategy can cost 50,000 USD or more. To get a more accurate estimate, please send us a message. Schedule a call with us to find out more about the price.
What’s your methodology?
Our team uses a variety of methods to make sure that the consumer profiles and journeys are correctly identified. This includes:
- Expert interviews
- Consumer interviews (in-depth, in person)
- Focus groups
- Online and offline surveys
- Secondary research
Then we use sentiment analysis and interpretive approaches to convert the data into actionable insights. Please contact us to get more information.
What’s included in the strategy package?
Each strategy is different but it will typically include an overview of the industry, consumer surveys, consumer profiles, a detail of the consumer journey and the best platforms, a competitor analysis, strategy development and a personal consultation with an account manager. Schedule a call with us to get more information.
China is changing so fast. How can I make sure that your plan will still be relevant after a few months?
For all strategies developed by our team, we provide a 6-month guarantee. If something changes, we’re happy to revise it and make the needed adjustments to make sure that it’s an actionable plan. In order to support your team along the way, we’re also happy to answer any questions that come up. Contact us to get more information.
READY TO ORDER YOUR CHINA MARKETING STRATEGY? GET IN TOUCH NOW!
LOOKING TO TRAIN YOUR CHINA TEAM?
Check our Digital China Consultancy for a variety of learning programmes, consulting sessions, China trend watching and research focused on China’s best practices and successful business models. Click on the ChoZan logo for more info.