CHINA SOCIAL COMMERCE REPORT 2023
This 230+ page report offers an extensive analysis of the trends, technologies, and strategies that are shaping the social commerce industry in China. The Alarice and ChatLabs team has conducted meticulous research to present a comprehensive overview of the future of retail in 2023, delving into the key factors that will drive the industry forward.
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- What is Social Commerce
- Consumer Insights in the Social Commerce Era
- Social Commerce Consumer Journeys and Tech
- 4 Social Commerce Trends & 5 Strategies in China for 2023, and much more
ABOUT THE REPORT
China Social Commerce Report 2023, a comprehensive report by Alarice and ChatLabs, aims to help businesses adapt to social commerce and derive valuable insights from China. This in-depth analysis of trends, technologies, and strategies shaping the dynamic industry equips businesses with the knowledge to excel in the social commerce era and establish a strong foundation for future growth.
As the post-pandemic world experiences a transformative retail landscape, social commerce has rapidly risen to prominence. With the market projected to reach an impressive $1.3 trillion in 2023, surpassing the $1 trillion mark for the first time, it reflects a 30.8% growth compared to the previous year’s global revenue of $958 billion.
China, a trailblazer in this field, offers a glimpse into the potential future of global retail. Businesses worldwide must grasp the complexities of social commerce and draw from China’s experiences to adapt and flourish in this new landscape.
China’s innovative social commerce approach has fueled domestic achievements and influenced retail strategies internationally. To remain competitive, businesses must stay informed about the latest trends and tactics in the social commerce world.
Entering the social commerce market presents vast potential for businesses aiming to broaden their reach and engage customers through novel methods. By harnessing China’s expertise and lessons learned, businesses can uncover new opportunities and adeptly navigate the constantly changing retail landscape.
In order to help companies stay competitive, the teams at Alarice and ChatLabs prepared a 230+ pages insights report. We are excited to help brands to succeed in and learn from China, contact us if you have any China-related questions.
Download the China Social Commerce Report 2023 to be equipped with the latest knowledge now.
ABOUT THE AUTHORS
About Alarice International
Alarice International is an award winning China digital consultancy with offices in Hong Kong, Shanghai and Shenzhen. Alarice International has expanded to serve some of the world’s largest brands including Coca Cola, J&J, Crocs, Disneyland, BMW, Richemont, Colgate Palmolive, P&G, SK-II, Shiseido, Nestle, BOA, HSBC, Jack Daniel’s, Adobe and Huawei among many others.
It has 2 brands: Alarice, a social media agency, and ChoZan, a digital consulting firm.
Alarice’s expertise lies in various areas, including Chinese digital marketing, consumer research and analysis, market research, Chinese social media set-up, Chinese naming services, and market entry. They strive to make brands’ campaigns and marketing more engaging and productive for Chinese consumers.
ChatLabs specialises in creating hyper-personalised experiences for consumers by integrating social media data into their own systems and customer relationship management (CRM) in a secure and compliant manner. Its Social Experiences Platform (SXP) was recently awarded the 2023 LVMH Innovation Award for Data & AI. ChatLabs SXP uses generative AI to analyse social media context and customer behaviour to offer a tailored consumer experience that drives brand goals. The SXP Solution enables brands to tell their stories and share their values in a more creative and meaningful way that results in a highly-engaging content feed personalised for each user.
ChatLabs works with several leading global brands in the luxury, retail, financial services, tourism industries including LVMH, Richemont, Chopard, Shiseido, La Prairie, Shangri-La, United Airlines, HSBC, and more.
ChatLabs is headquartered in New York City with offices in Guangzhou, Shanghai, and London.
Founder of ChoZan & Alarice
SVP Sales & Marketing of ChatLabs
Head of Marketing of Alarice
Senior Marketing Manager of ChatLabs
ABOUT THE CONTRIBUTORS
Founder and CEO of EKD Group
Director of Global Key Accounts of Alibaba Group
Vice President Sales & Strategy of OUTFORM
Founder of General Manager Lifestyle & Luxury of International Business, Alibaba Group
CEO of Viral Access
Managing Editor of TechNode
Co-Founder & CEO of PJdaren
Founder & Chairwoman of Full Jet & President of Baozun Brand Management
Co-Founder and VP of IT Consultis
Managing Director of eTOC GmbH
CEO of RedFern Digital
Founder of Wai Social
Founder and CEO of Qumin
International Sales and Marketing Consultant
Chairman & CEO of Export Now
Co-Founder and CEO Asia of Red Ant Asia
Founder of 5 New Digital and China BrightStar
Founder of Essenzia By Dao
Founder of EqualOcean
China E-commerce Specialist and Observer
Founder of Resonance
VP of Daxue Consulting
Founder of Alea E-Commerce Co.Ltd.
Co-founder & Director of Half A World
Founder of TechMoat Consulting
Omni-channel Marketing Director for Vacheron Constantin
Head of Brand Partnerships at APAC Farfetch
Research Analyst at Coresight
CEO of Kung Fu Data
Co-Founder of Red Digital China
Co-founder of Qumin
Chairman of Web2Asia
CEO of Labbrand Group
Founder of PRIVET
Consultant and Co-Host of Shanghaizhan Podcast
Managing Director and Head of Strategy of China Market Research Group