CONNECTING CHINA AND THE WORLD FOR A BETTER FUTURE
Alarice is a digital marketing agency headquartered in Hong Kong and with offices in Shenzhen and Shanghai. We are an international team of dedicated Chinese social media marketers, strategists, copywriters, designers and project managers. With 12 years of successful experience in this rapidly evolving field, we have delivered outstanding results for multinational corporations, renowned names and smaller brands. We also helped provide the world’s largest tech giants consultancy on China’s digital space.
ALARICE PROVIDES TAILOR-MADE SERVICES TO ENABLE YOUR SUCCESS IN CHINA
MARKETING RESEARCH AND STRATEGY
Our China marketing research and strategy team gives you a detailed framework that will allow you to start and grow your business in mainland China. We can also help with market feasibility studies to identify the market potential for your product. Check out more here.
SOCIAL MEDIA MARKETING
We help you localize messages, strengthen your brand image and reach out to target audiences through Chinese social media. We can help you engage with the audience by knowing hot social media trends and popular discussions. Check out more here.
PR CRISIS PLAYBOOK DEVELOPMENT
With the fast changing digital space regulations and shifts of consumers preferences, it’s of paramount importance to have a PR crisis plan if any problems were to rise unexpectedly. Create your own China digital crisis playbook. Check out more here.
SHORT VIDEO PRODUCTION
Short video marketing has become a must when catching the attention from young audiences in China. We can help you leverage the real power of Douyin, Kuaishou, Bilibili and other video platforms through your brand’s video content production. Check out more here.
INFLUENCER MARKETING AND CAMPAIGNS
We help you establish goal-specific social marketing campaigns and fruitful collaborations with Chinese KOLs and influencers. We also provide KOL assessment services to help your team select the right brand ambassador. Check out more here.
DIGITAL BRAND AUDIT
We can help you find out how your brand is performing in China. Our team can help you evaluate your marketing and e-commerce performance against the best players in the industry and give strategic recommendations for improvements. Check out more here.
SOCIAL LISTENING AND DIGITAL MONITORING
Being in China for many years while staying on top of the consumer mind might come as a challenge. We can help you understand and analyze what netizens are saying about your brand online. Check out more here.
PAID ADVERTISING
We can help you find out how your brand is performing in China. Our team can help you evaluate your marketing and e-commerce performance against the best players in the industry and give strategic recommendations for improvements. Check out more here.
MEET OUR FOUNDER
Ashley Dudarenok is the founder of digital marketing agency Alarice and China digital consultancy ChoZan. She is a China marketing expert, serial entrepreneur, global keynote speaker, 3 time bestselling author, vlogger, podcaster, media contributor and female leadership spokesperson. She’s a LinkedIn Top Voice in Marketing with 80,000 followers, a Holmes Report Asia’s Top 25 Innovator, and made Thinkers50’s Radar Class of 2021 as a “China digital marketing and trend guru”. In 2021, she received the Women Leadership Award by IPWS and was named the Young Business Leader of the Year. In 2022 she was named one of top 30 global gurus in digital marketing by Global Gurus, was named one of World’s Top 100 Retail Influencers by RETHINK Retail and has been recognised by HKWPEA with Hong Kong SAR’s most prestigious 2021 Outstanding Women Professionals and Entrepreneurs Award.
Ashley has been a member of Alibaba’s Global Influencer Entourage since 2017, part of Jingdong and Pinduoduo’s Global China Experts Group since 2018, and has worked directly with a Tencent co-founder to conquer Western social media since 2018. She runs one of the world’s largest YouTube vlog about the China market, consumers and social media called Ashley Talks and is an author of three international Amazon bestsellers on China: Unlocking The World’s Largest E-Market, Working with Bloggers, Influencers and KOLs and New Retail: Born In China Going Global.
Ashley is a global keynote speaker and masterclass facilitator. She has spoken at over 270 events across Asia, Europe, Australia and the Middle East for companies such as Coca Cola, Disneyland, BMW, IWC, Shangri-La Hotels and Resorts, Deutsche Bundesbank, Richemont, Li & Fung, Hang Lung Properties, Manulife, RISE, InvestHK, TEDx and others. Her topics include China digital ecosystems, metaverse and XR technologies, China’s new retail and live-streaming commerce, modern Chinese consumers and Chinese Social Media Marketing.
WHAT ARE PEOPLE SAYING
LOOKING TO EMPOWER YOUR TEAM WITH CHINA INSIGHTS?
Check our Digital China Consultancy for a variety of learning programmes, consulting sessions, China trend watching and research focused on China’s best practices and successful business models. Click on the ChoZan logo for more info.
MEET OUR CORE TEAM
Ashley
Founder of Alarice & ChoZan
Jacqueline
Projects & BD Director
Syca
Head of Research & Strategy
Sabba
Head of Marketing
Holly
Head of Finance
Maureen
Executive Editor
Ken
Graphic Design & Videos
Amelie
Insight Executive
Lena
Strategy & Insights PM
Hailey
Strategy & Insights Executive
Vicky
Market Research & Insights Executive
Pinky
Head of Creative
Christina
SMM Executive
Peggy
Strategy & Insights Executive
WHY YOU NEED TO WORK WITH US
CLIENTS WE HAVE WORKED WITH
WHAT DO PEOPLE SAY
FAQ
Learn for China, learn from China. We see our mission as helping brands in China stay on top of the consumer and digital economy changes and to successfully lead business operations in the China market. We also help companies worldwide on their digital transformation journey by letting them learn from China’s best practices. We provide following services: consultancy, trainings, expert calls, keynotes and many more. Please contact us to direct email for further details.
We have served clients from a variety of industries including luxury, FMCG, finance, education, tourism & hospitality, fashion, wine & spirits, beauty, B2B and others. Please contact us for further details and case studies.
The company has data and strategy experts that put together research and consumer insights, project managers who know how to get results, writers and editors who know how to tell compelling stories as well as in-house designers and videographers. Please contact us for further details.
Our company was founded in 2011, since then we have helped the world’s largest international brands succeed in China. Please contact us about your project and we will provide more case studies for the related services.
Our company was founded in 2011. And our founder Ashley Dudarenok has over 15 years of experience working in the field of digital marketing in China. She has been named a “China digital marketing and trend guru” by Thinkers50’s Radar Class of 2021. Please contact us and we will be glad to answer any of your questions.
The China market is very competitive. Every day brands from different countries attempt to capture consumers’ attention. In the last few years, we’ve also witnessed the rise of domestic brands, which can help better understand consumer sentiment. We always recommend our clients to start from the market and consumer research and strategy planning to make effective efforts and budget allocation. As this will help you understand more in-depth on who you need to target, how to address their pain points with your products and where to find them. Please contact us for further details.
We are transparent with the services we provide and associate with. If third party involvement is required we will directly communicate with you prior. We handle all digital marketing activities by ourselves, but we can ask our partners regarding technical aspects for Websites or WeChat Mini program build-up, for example. Please contact us for further details.
We have a team of professional digital marketing managers, who know how to get results, social media copywriters and editors who know how to tell compelling stories as well as in-house designers and videographers to support with visual materials. We also communicate with our clients team weekly to keep the results aligned. We also provide monthly content planning report with the translation in English key messages and communication points. Whenever you have any questions, our team will help to provide more in-depth information. Please contact us for further details.
For each project we assign an account manager with experience more aligned to your specific industry. All members of our China Project Execution team are from Mainland China, and understand the current sentiment and what’s happening in China’s Digital Space. All your communication will be in English, please contact us for further details
We provide a variety of services and our solution are always tailor-made. In order to get a more accurate quotation, please contact us for further details.
Before starting the project we will make several phone calls with you in order to ensure mutual understanding of all products, services, costs, and expectations. During the project your account manager will provide weekly reports to make sure that we are on the right path. Please contact us for further details.
OUR BLOG
Engaging Modern Chinese Tourists: 3 Profiles and Business Strategies
With the world slowly reopening, Chinese tourists are keen to start travelling again. Recently, due to high demand and limited international flights, Chinese tourists have
Creating a Viral Mid-Autumn Festival Campaign: A Step-by-Step Guide in 2023
During China’s Mid-Autumn Festival, it’s common for people to gather with loved ones and exchange gifts such as mooncakes. The ‘2022 Mid-Autumn Festival Consumption Trend
Navigating the 2023 E-Commerce Landscape in China: A Guide for Brands
In 2023, navigating the e-commerce landscape in China has become essential for brands aiming to thrive in the dynamic market, as the formidable force of