China watcher, 3 time Amazon bestselling author, global keynote speaker, vlogger, podcaster, trainer, female leadership advocate and media contributor. That’s Ashley Dudarenok. In addition to that, she founded China digital marketing agency Alarice, China digital consultancy, ChoZan and recently created the FIRE🔥 mentorship and personal development course for leaders.
She’s a LinkedIn Top Voice in Marketing with 80,000 followers, a Holmes Report Asia’s Top 25 Innovator, and made Thinkers50’s Radar Class of 2021 as a “China digital marketing and trend guru”. In 2021, she received the Women Leadership Award by IPWS and was named the Young Business Leader of the Year. In 2022 she was named one of top 30 global gurus in digital marketing by Global Gurus, was named one of World’s Top 100 Retail Influencers by RETHINK Retail and has been recognised by HKWPEA with Hong Kong SAR’s most prestigious 2021 Outstanding Women Professionals and Entrepreneurs Award.
As a masterclass facilitator and keynote speaker, Ashley’s tackles topics like China’s New Retail and China’s technology, modern Chinese consumers and Chinese social media marketing.
Ashley is also a member of Alibaba’s Global Influencer Entourage since 2017, part of Jingdong and Pinduoduo’s Global China Experts Group since 2018, and has worked directly with a Tencent co-founder to conquer Western social media.
Ashley’s three Amazon bestsellers are Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media, Digital China: Working with Bloggers, Influencers and KOLs, and New Retail: Born in China, Going Global
Since 2016, she’s spoken at over 270 events across the globe and has trained senior leaders from the world’s largest brands, such as Coca Cola, Disney, BMW, P&G, Richemont, Shiseido, Nestlé, Colgate-Palmolive, HSBC, Crocs, Bank of America and others. Her expertise lies in delivering the latest and most actionable insights with high energy and clarity.
She runs a popular YouTube vlog about Chinese tech, consumers, new retail ecosystems, digital marketing and digital economy.
Ashley has been a regular contributor to The SCMP, The Next Web and China Daily. She’s also appeared in other media such as Forbes, The Wall Street Journal, CNBC, Wired, Huffington Post, Technode, Asia Times, Jing Daily and many others.
Has lectured at HKU Space and done talks at the China Business Centre of Hong Kong PolyU and the National University of Singapore Business School.
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Ashley is an experienced LinkedIn user with over 80,000 followers and regularly posts about the digital domain and social media marketing in China. She also shares reports, trending information about China, writes opinion pieces on hot digital marketing issues, and keeps people updated on the Chinese e-commerce world.
CONSUMERS AND MARKETING
THE FUTURE OF RETAIL
TECHNOLOGY AND TRANSFORMATION
LEARNING FROM CHINA
THE WORLD’S MOST COMPETITIVE MARKET
Ashley speaks Mandarin fluently and has lived in Mainland China for 15 years. She has been a member of Alibaba’s Global Influencer Entourage, JD’s Global China Experts Group, and worked with the Tencent co-founder to conquer Western social media. Disney, Coca Cola, and Huawei are but a few companies from both the West and China that have sought Ashley’s advice to improve their business.
Ashley is based in Hong Kong and travels frequently to the mainland for work, to give training or presentations or to meet with other experts. Ashley has offices in Hong Kong, Shenzhen and Shanghai.
Yes, Ashley’s Mandarin is fluent. She studied business administration at Chongqing University and managed to finish a four year honours program in three years. In fact, she took linear algebra and statistics classes with other local Chinese classmates.
Ashley is an expert in digital China, Chinese consumers, New Retail ecosystems, digital marketing, and technology.
Ashey does this through frequent trend-watching and covering major digital sources resulting in foresighting.
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