China Competitor Research and Digital Monitoring

While most brands understand the importance of deep research when it comes to their target consumers, competitor research and digital monitoring tends to get less attention during the China market entry preparation process. However, competitor research is of paramount importance as competitors operating in the market are already targeting the same consumer groups, suggesting solutions for consumers’ pain points and satisfying demands. Comprehensive competitor research equips brands with a route for potential growth. At Alarice, our experts can develop and conduct competitor research for brands that are tapping into the China market for the first time and build a framework for digital monitoring for brands that have been operating in the market for years. We can help you with competitor research in the following industries:

Our China Competitor Research Services Cover

  • E-commerce performance (category, product line, hero product, sales volume and revenue, selling points, price segmentation)
  • Social media performance (platform, followers, content, design, engagement, brand value, core message, marketing activities)

Who’s it for?

China market research can be beneficial for companies and brands that want to be in China and those that want to learn from China. Our market research services are particularly valuable for:

  • Big multinational B2C corporations
  • Big multinational B2B corporations
  • Mid-sized companies
  • Domestic Chinese brands
  • Investment and financial service companies watching the China market for potential opportunities

WHY DO YOU NEED CHINA COMPETITOR RESEARCH?

Competitor research is an important part of developing your product positioning and planning  marketing activities. With our competitor research, you’ll:

Understand your industry’s marketing best practices

Validate your pricing strategy plan in China

Evaluate the potential market size for your products

Understand gaps in your business planning and China goals

Develop positioning for your products

WHY CHOOSE ALARICE?

WE CREATE IMPACT

Our team is reliable and results focused.

WE ARE YOUR TEAM

We provide the best quality possible for achieving results.

WE ARE OUTSTANDING

We provide the best quality possible for achieving results.

ADDITIONAL SERVICES

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SOCIAL MEDIA MARKETING

We help you to localize messages, strengthen your brand image and reach out to target audiences through Chinese social media.

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SOCIAL LISTENING AND DIGITAL MONITORING

We can help you understand and analyse what netizens are saying about your brand online. 

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INFLUENCER MARKETING AND CAMPAIGNS

We help you to establish goal-specific social marketing campaigns and fruitful collaborations with Chinese KOLs and influencers.

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CHINA CONSUMER RESEARCH

Identify target consumers and understand their demands and possible future trends, with Alarice’s research team. We’ll help you convert insights about your consumer personas into actionable strategy.

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PAID ADVERTISING

We provide an all-round advertising solution to help you reach your target audience as well as get more traffic and leads.

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DIGITAL MARKETING STRATEGY

Our China marketing research and strategy team gives you a detailed framework that will allow you to start and grow your business in Mainland China. 

MEET OUR FOUNDER

Ashley is a China marketing expert, serial entrepreneur, global keynote speaker, 3 time bestselling author, vlogger, podcaster, media contributor and female leadership spokesperson. She was recognized as a LinkedIn Top Voice in Marketing in 2019 and chosen as an Asia Pacific Top 25 Innovator by the Holmes Report. She is the founder of China-focused social media agency Alarice and China insights and training company ChoZan. Ashley is an active supporter of women in leadership and business and is the creator of the self-development and mentorship program FIRE🔥.

Ashley was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019. She runs the world’s largest YouTube vlog about the China market, consumers and social media called Ashley Talks and is an author of three international Amazon bestsellers on China: Unlocking The World’s Largest E-Market, Working with Bloggers, Influencers and KOLs and New Retail: Born In China Going Global.

Ashley is a global keynote speaker and masterclass facilitator. Her topics include Modern Chinese Consumers, Chinese Social Media Marketing, and China’s New Retail and Technology. Since 2016, she has spoken at over 100 events across Asia, Europe, Australia and the Middle East. She has spoken to Coca Cola, Disneyland, BMW, IWC, Shangri-La Hotels and Resorts, Deutsche Bundesbank, Richemont, Li & Fung, Hang Lung Properties, Manulife, RISE, InvestHK, TEDx and others.

CLIENTS WE HAVE WORKED WITH

WHAT DO PEOPLE SAY

FAQ

Why do we need competitor analysis?

Competitor research and digital monitoring is a way to gather insights about your competitors products, consumer feedback, pricing level, product categories and marketing strategies. These insights, together with brand SWOT analysis, helps to identify your brand’s place in the market. It helps you develop competitive advantages to stand out and reveals gaps in your business planning. Schedule a call with us to discuss competitor analysis for your brand.

How do you identify competitors for our brand?

Our team of professional researchers will schedule a call with your team to get an understanding of your product and company. Based on that, we’ll suggest a list of the top players in this category along with companies similar to yours in terms of products and positioning. We’ll take into consideration product categories, pricing, size of the company, years of operation in China, and targeted consumer groups. Schedule a call with us to find out more about the process. 

Will competitor research cover other foreign brands or there will be China domestic brands as well?

Particularly after Covid-19, Chinese consumers have shown a strong tendency to support local brands. Local brands are also closer to consumers and better understand their needs and pain points. It’s also important to learn from their marketing best practices. Our team will help you to select a few foreign and domestic brands to analyse and develop your competitive advantage. Schedule a call with us to speak in more detail.

How frequently do we need to do competitor research?

China’s digital landscape changes fast. Every day there are new brands entering the market. Existing players launch new products. So it’s important to get equipped with China competitor research and do digital monitoring yearly when you’re planning your marketing campaigns and promotions. We can also help you with competitor research focused on specific stages of the consumer journey. Contact us to get more information 

How long will it take to complete competitor research?

Depending on the number of competitors and their social media and e-commerce presence, it can take 3-4 weeks. Please contact us to get a more accurate timeline.

READY TO ORDER YOU CHINA STRATEGY OR COMPETITOR RESEARCH? GET IN TOUCH NOW!

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    LOOKING TO TRAIN YOUR CHINA TEAM?

    Check our Digital China Consultancy for a variety of learning programmes, consulting sessions, China trend watching and research focused on China’s best practices and successful business models. Click on the ChoZan logo for more info.

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