Vitamins and health supplements are becoming increasingly popular not just among the elderly but also among the young in China. There has been a rise in demand for products that boost the immune system and aid in muscle recovery because of Covid. Supplements and vitamins with beautifying effects are...
Chinese consumers are buying luxury goods even more than ever. During the decade of the cultural revolution, Chinese people were only pursuing simple lives. In fact, repercussions from all sides would happen if one were to be in pursuit of luxury goods during this time period. However, after the ref...
IP is a great business value that can help your brand become more cohesive and effective when it comes to marketing. IP in Chinese industries is a serious thing, and IP marketing has created a buzz around brands for years now. Basically, IP is anything as long as it is a product of the mind, such as...
China Chic-Guochao (otherwise known as the “national trend” or “national wave”)  refers to the increase of consumer patronage for Chinese elements in their goods. In 2022, the Guochao trend has pervaded the Chinese consumer industry scene, and it is not leaving any time soon.  It was fi...
Having a Chinese brand name for your brand can help you navigate one of the world's largest and most lucrative markets. It is the golden key to the success of any brand looking to market effectively to China.  Your Chinese name is an important part of your brand’s identity and should also...
Any brand looking to do business in China needs to leverage paid advertising for its products. It is crucial to Chinese e-commerce success and boosting brand awareness.  When selling products online, understanding the paid advertising landscape in China is critical, especially paid advertisi...
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