Introduction The pandemic has curbed Chinese consumers' plans to travel abroad, but accelerated the development of China's camping economy. The psychological pressure on Chinese yearning for freedom has reached its limit and for a rapidly increasing number of them camping, as a short trip close t...
Following a period of rapid growth and innovation, China's internet sector has entered a new stage of development and the behaviour of China‘s Internet users have also changed significantly, both push and pull factors such as tightening regulations, an increasingly saturated domestic market with c...
Multi-purpose app, WeChat and popular micro-blogging site, Weibo, have released their users’ demographics and behaviour statistics. Our Alarice team has picked out the most interesting insights for your pondering in this article. WeChat WeChat icon made by Najmun Nahar on Flaticon WeC...
In recent years, due to COVID-19 and big sporting events such as the 2021 Olympics and the upcoming Beijing 2022 Winter Olympics, Chinese people have been paying much more attention to their health. Because of the increasing number of people partaking in exercises, the sports industry in China has b...
Following the popularity of ChoZan’s series of mega reports, their 690+ page report on China E-Commerce and Digital Marketing, Q3 2021 is finally unveiled! Created by Ashley Galina Dudarenok and her ChoZan marketing team with input from more than 50 China experts, this report is made to provide marketers and China watchers with the newest insights on China’s digital space.
The Mid-Autumn Festival is on Tuesday, September 21st, 2021. It’s a big festival with lots of gifts, shopping and brand promotions. So which brands made the most of the holiday in 2020? Let’s take a look.
Kuaishous is a rival to Douyin (TikTok outside of China) and has a stronger hold on audiences in lower tier cities and rural China. It has a niche in the live commerce arena and is expanding into other markets. Read on to find out more.
Live streaming and live commerce have taken off in China and achieved record-breaking sales, but great ecommerce live streams take planning and investment. Let's take a look.
As one-third of our life is spent sleeping, this physiological need plays an essential role in people’s health and wellbeing. But due to work pressure and bad living habits together with other factors, sleeping well has become a luxury for many Chinese people.