Brands in China do well when working with brand ambassadors, the FMCG industry is not an exception. According to a report released by 119IT, in April 2022 alone, a total of 115 brands in China had new endorsements officially announced, with a total of 227 new endorsers, most of which were FMCG brand...
Vitamins and health supplements are becoming increasingly popular not just among the elderly but also among the young in China. There has been a rise in demand for products that boost the immune system and aid in muscle recovery because of Covid. Supplements and vitamins with beautifying effects are...
Chinese consumers are buying luxury goods even more than ever. During the decade of the cultural revolution, Chinese people were only pursuing simple lives. In fact, repercussions from all sides would happen if one were to be in pursuit of luxury goods during this time period. However, after the ref...
The China consumer market remains a challenge and yet it still offers a huge opportunity for brands looking to enter the market. In fact, online sales in China are still growing despite the current pandemic and slow economic recovery. During 2021, China's online retail sales reached 13.1 trillion yu...
IP is a great business value that can help your brand become more cohesive and effective when it comes to marketing. IP in Chinese industries is a serious thing, and IP marketing has created a buzz around brands for years now. Basically, IP is anything as long as it is a product of the mind, such as...
China Chic-Guochao (otherwise known as the “national trend” or “national wave”) refers to the increase of consumer patronage for Chinese elements in their goods. In 2022, the Guochao trend has pervaded the Chinese consumer industry scene, and it is not leaving any time soon. It was fi...
Having a Chinese brand name for your brand can help you navigate one of the world's largest and most lucrative markets. It is the golden key to the success of any brand looking to market effectively to China. Your Chinese name is an important part of your brand’s identity and should also...
China is the world’s largest source of international students, with over half a million academics studying abroad. With the closure of traditional education, attendance in universities by Chinese students dropped sharply, even as low as a 15% drop in US universities alone. This has caused drops in...
Any brand looking to do business in China needs to leverage paid advertising for its products. It is crucial to Chinese e-commerce success and boosting brand awareness. When selling products online, understanding the paid advertising landscape in China is critical, especially paid advertisi...
