China marketing insights galore are available now in ChoZan's 654 page mega report for Q2, 2021. Learn more about 9 established and 3 emerging consumer groups, 15 major consumption economies, e-commerce festivals and more.
The true feeling of a new year coming to life happens in the spring. How can brands use marketing techniques suited to spring to expand their influence in the mainland market? Here we summarize some crucial marketing techniques and cases to help you launch successful spring campaigns.
Sometimes thought of as China's YouTube, Bilibili has some unique features that make it more than a video sharing site. It's also a social network with a strong community feel that is very attractive to China's Gen Z.
For Chinese New Year, 2021, China's major online platforms staged a red envelope battle. Pinduoduo was an early casualty. It was replaced at a late stage by Douyin as the CCTV Spring Festival Gala sponsor due to serious concerns about Pinduoduo’s harsh working hours. Douyin’s s...
As e-commerce developments accelerated and more capital flowed into the new consumer market, new consumer brands such as Chicecream (钟薛高), Saturnbird (三顿半), Wangbaobao (王饱饱), Perfect Diary (完美日记) soon became the talk of the town and the new marketing superstars in China.&nb...
If there’s one thing the year 2020 has taught us, it’s the fact that the future is much more unpredictable than ever. Last year has undoubtedly been a roller coaster ride and brought drastic changes to our everyday lives. Just looking back, it’s not hard to see how far the Chinese digital mark...
In the days where user acquisition and retention are becoming more and more difficult, lots of marketers are turning their heads towards private traffic. A lot of brands and businesses have already started building their private traffic since last year. How does this change in 2021? Should brands co...
The consumption of short videos is continuing to rise. Both the number of users on short video platforms and the diversity of content on such platforms have reached a new high. Competition between these platforms has become fiercer than ever, not only in terms of the number of views, but also the in...
In today’s digital world, social media has become an essential element for travellers. Users not only turn to online resources to book and pay for their vacations but also when they are researching and planning their trips. Research shows that social media can significantly impact travel plans. 52...