China Marketing Insights Blog
5 Ways FMCG Brands Can Leverage Weibo to Attract Gen Z in 2023
Gen Z continues to be the main consumer group on Weibo in 2023! Initially known as China’s version of Twitter, Weibo is now one of
Top 5 Chinese Festivals that FMCG Brands Need to Know in 2023
Festival marketing has always been a valuable opportunity for brands to arouse interest and communicate creatively with consumers during festival times. For FMCG brands characterized
Spring Marketing: A Guide for FMCG Brands in 2023
Spring is here, so it’s time to cast a focus on the season. It’s an ideal time for businesses to rejuvenate and be invigorated as
How Personal Care Brands Can Leverage Popular Chinese Health Trends for Their 2023 Marketing Strategy
Personal care brands are set to experience a significant surge in popularity and growth in China in 2023! China’s personal care market saw an impressive
4 Trends in China’s ‘She’ Economy and How Brands Can Tap Into It in 2023
The “she economy” in China is experiencing significant growth as more young, financially independent women are spending money on themselves. This trend is largely driven
Lessons for Brands from Consumer Trends in Chinese New Year 2023
It’s 2023 and Chinese consumers are ready to spend again. After lockdowns and spending cutbacks, China’s consumers have developed new purchasing trends. In 2022, China
China E-Commerce, Marketing & Digital Space 2023: Mega Report
This 640+ page report will give you the most up-to-date information on China’s digital sector, encompassing significant consumer groups as well as the most prominent social media and ecommerce sites. You’ll also find current, actionable advice on China marketing tactics and industry news from 50+ China experts and the ChoZan marketing team.
How to Choose a Brand Ambassador for Your FMCG Brand in China 2023: A Step by Step Guide
Brands in China do well when working with brand ambassadors, the FMCG industry is not an exception. According to a report released by 119IT, in
How To Market Vitamins & Health Supplements in China in 2023
Vitamins and health supplements are becoming increasingly popular not just among the elderly but also among the young in China. There has been a rise