NFTs are any digital item (like images, audio files, videos, etc.) that are unique and can’t ever be replaced with something else. Blockchain technology, which is used by cryptocurrencies, keeps track of who’s holding and trading NFTs. In China, NFTs go by another name: digital collecti...
Chinese consumers are the top luxury spenders worldwide, accounting for more than 25% of global luxury goods purchases. In fact, the Chinese patronize these luxury goods so much that the market is estimated at $48.91 billion in 2022. The largest segment is for luxury watches and jewelry, making up a...
Generation Alpha is set to be one of the biggest consumer groups in China. But what is Generation Alpha? Gen Alpha is a tech-savvy demographic that stands to be the most educated and online integrated consumer group to date. This generation is born from 2010 onwards, following Gen Z. In Chi...
China is a sizable market full of potential, but it's also a challenging and dynamic one with frequent changes in customer demographics. What the market will look like in 5 or 10 years is difficult to predict. That said, 2022 brought in some interesting emerging consumer groups to the scene. 2022...
Despite this year's emergence of covid cases and youth unemployment on the rise, Gen Z still remains the biggest consumer group in China, especially in e-commerce. After all, Gen Z consumers now account for 19% of the country’s total population at 260 million. They might be young but t...
China’s FMCG market is characterized by dynamic brand building through digital advertising. The market is competitive and has become increasingly so in recent years. With the changing FMCG landscape, it is very important for brands to stay on top of the crowd. Before the pandemic began, FMCG brand...
On September 10th, 2022, the Chinese will observe one of its biggest holidays, coming in third after the Spring Festival and National Day. Mid-Autumn Festival it's a time to celebrate with family and friends and to enjoy the short days that come before winter. The festival is also known as Moon Fest...
In recent years the snack market has entered a fast lane of development with the upgrading of consumption, hence, the scale of output value has continued to expand. It has emerged as one of the most promising and dynamic industries in the future FMCG market. The growth of China's snack market is...
Introduction The pandemic has curbed Chinese consumers' plans to travel abroad, but accelerated the development of China's camping economy. The psychological pressure on Chinese yearning for freedom has reached its limit and for a rapidly increasing number of them camping, as a short trip close t...