China Marketing Insights Blog
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Engaging Modern Chinese Tourists: 3 Profiles and Business Strategies
With the world slowly reopening, Chinese tourists are keen to start travelling again. Recently, due to high demand and limited international flights, Chinese tourists have
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Creating a Viral Mid-Autumn Festival Campaign: A Step-by-Step Guide in 2023
During China’s Mid-Autumn Festival, it’s common for people to gather with loved ones and exchange gifts such as mooncakes. The ‘2022 Mid-Autumn Festival Consumption Trend
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Navigating the 2023 E-Commerce Landscape in China: A Guide for Brands
In 2023, navigating the e-commerce landscape in China has become essential for brands aiming to thrive in the dynamic market, as the formidable force of
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3 Ways FMCG Brands Leverage She Economy to Win Chinese Female Consumers on RED
China’s Fast-Moving Consumer Goods (FMCG) market is among the most expansive and vibrant globally. The swift growth of the middle class, rising disposable income, and
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5 Ways FMCG brands can leverage Weibo to Attract Gen Z Consumers in 2023
Gen Z continues to be the main consumer group on Weibo in 2023! Initially known as China’s version of Twitter, Weibo is now one of
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Chinese Skin-Minimalists: Who Are They, and How to Market to Them in 2023
With Chinese consumers’ increasing awareness of skincare and sophisticated demands for high-quality products or services, it is estimated that the market size of the Chinese
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A Step-by-step Bank Marketing Guide for WeChat
There’s fierce competition in China’s banking sector. So how can brands stand out? Why is bank marketing important? China’s economy and banking sector On
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Conquering Chinese Social Media: The 5 Hottest Platforms of 2023 and How to Excel on Them
In 2023, China’s luxury goods market has rebounded unevenly despite slower growth in the economy as a whole. The reopening of China’s borders presents an
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Luxury Marketing in China: 5 Ideas and Tactics for Successful Digital and OMO Campaigns
Luxury is having its moment again. Expensive, high-quality, rare products and services imbued with strong symbolic and emotional value are back. High status items that