China Marketing Insights Blog
Creating a Viral Mid-Autumn Festival Campaign: A Step-by-Step Guide in 2023
During China’s Mid-Autumn Festival, it’s common for people to gather with loved ones and exchange gifts such as mooncakes. The ‘2022 Mid-Autumn Festival Consumption Trend
Navigating the 2023 E-Commerce Landscape in China: A Guide for Brands
In 2023, navigating the e-commerce landscape in China has become essential for brands aiming to thrive in the dynamic market, as the formidable force of
3 Ways FMCG Brands Leverage She Economy to Win Chinese Female Consumers on RED
China’s Fast-Moving Consumer Goods (FMCG) market is among the most expansive and vibrant globally. The swift growth of the middle class, rising disposable income, and
5 Ways FMCG brands can leverage Weibo to Attract Gen Z Consumers in 2023
Gen Z continues to be the main consumer group on Weibo in 2023! Initially known as China’s version of Twitter, Weibo is now one of
Chinese Skin-Minimalists: Who Are They, and How to Market to Them in 2023
With Chinese consumers’ increasing awareness of skincare and sophisticated demands for high-quality products or services, it is estimated that the market size of the Chinese
A Step-by-step Bank Marketing Guide for WeChat
There’s fierce competition in China’s banking sector. So how can brands stand out? Why is bank marketing important? China’s economy and banking sector On
Conquering Chinese Social Media: The 5 Hottest Platforms of 2023 and How to Excel on Them
In 2023, China’s luxury goods market has rebounded unevenly despite slower growth in the economy as a whole. The reopening of China’s borders presents an
Luxury Marketing in China: 5 Ideas and Tactics for Successful Digital and OMO Campaigns
Luxury is having its moment again. Expensive, high-quality, rare products and services imbued with strong symbolic and emotional value are back. High status items that
5 Tips for the Skincare Industry to Seize the Male Beauty Economy
The skincare industry, which has long been dominated by women, is currently undergoing a rapid transformation. As an increasing number of men express interest in