A MUST READ: OUR CHINA INSIGHTS BLOG
We’ve written extensively about plenty of China market and digital marketing topics. Scroll through and find out what you need. Search for specific topics, read the latest articles or do a deep dive to get the big picture.

China Marketing Insights Blog

China Marketing & Consumer Insights Mega Report: Q3 2021

Following the popularity of ChoZan’s series of mega reports, their 690+ page report on China E-Commerce and Digital Marketing, Q3 2021 is finally unveiled! Created by Ashley Galina Dudarenok and her ChoZan marketing team with input from more than 50 China experts, this report is made to provide marketers and China watchers with the newest insights on China’s digital space.

Read More

5 Creative Mid-Autumn Festival Campaigns

The Mid-Autumn Festival is on Tuesday, September 21st, 2021. It’s a big festival with lots of gifts, shopping and brand promotions. So which brands made the most of the holiday in 2020? Let’s take a look.

Read More
How to adapt fitness products to Gen Z

How to Adapt Fitness Products for Gen Z in China Market

Young people want to look good in a healthy body with a happy mind, but what approaches are they willing to take to achieve this? In this article, we explain the motives and dilemmas behind the fitness trend and reveal how to develop health products that successfully target China’s Gen Zs.

Read More
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active
Save settings
Cookies settings