Through paid advertising, brands can reach a very broad target audience and get more traffic and leads. China has a unique digital landscape which provides numerous offerings for brands to place their ads. These channels include both search engines and digital media platforms.
SEARCH ENGINE ADVERTISING
SOCIAL MEDIA ADVERTISING
WeChat, one of China’s big two social media apps, has several ad options. Banner ads are placed at the bottom of articles and messages and clicking on them directs you to another page. WeChat Moments ads blend in with the page to appear just like regular posts anc can be in display or video format. But first, you need to register your official account on the platform.
Advertising on Weibo, the second of China’s big two social media apps, includes cost per click display ads, which include pop-up ads for images, videos, or GIFs, banner ads and post boosts for KOL cooperation posts. Ads can be made interactive with “click here” buttons that direct users to dedicated pages or external links./p>
This platform is China’s Quora. It’s moved towards greater monetization of the platform by opening it up to advertising. Pop-up ads that come up after opening the app are available with “click here” buttons that direct users to a dedicated page. Newsfeed advertisements are integrated within the explore page’s feed. Zhihu also provides traditional banner advertisements on internal search pages.
Translated as “little red book”, the platform is a shopping recommendation site that revolves around influencers. However, it does provide brands with customer service and marketing support including data insights and in-app advertisements. There are two types of paid advertisements. Pop-up ads that are shown when the app is opened and ads integrated within the page feed..
ALARICE HELPS YOU TO DESIGN AND SET UP A MULTI-CHANNEL ADVERTISING CAMPAIGN TO HELP YOU ACHIEVE YOUR GOALS INCLUDING:
- Reviewing your landing page to make sure it’s promotion-friendly and ready to go
- Creating or adapting ad materials, including copywriting and images
- Researching keywords and setting up targeting options
- Testing the ad performance and allocating budget accordingly
- Continuously optimizing your ad campaign to maximize conversions
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Ashley is a China marketing expert, serial entrepreneur, global keynote speaker, 3 time bestselling author, vlogger, podcaster, media contributor and female leadership spokesperson. She was recognized as a LinkedIn Top Voice in Marketing in 2019 and chosen as an Asia Pacific Top 25 Innovator by the Holmes Report. She is the founder of China-focused social media agency Alarice and China insights and training company ChoZan. Ashley is an active supporter of women in leadership and business and is the creator of the self-development and mentorship program FIRE🔥.
Ashley was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019. She runs the world’s largest YouTube vlog about the China market, consumers and social media called Ashley Talks and is an author of three international Amazon bestsellers on China: Unlocking The World’s Largest E-Market, Working with Bloggers, Influencers and KOLs and New Retail: Born In China Going Global.
Ashley is a global keynote speaker and masterclass facilitator. Her topics include Modern Chinese Consumers, Chinese Social Media Marketing, and China’s New Retail and Technology. Since 2016, she has spoken at over 100 events across Asia, Europe, Australia and the Middle East. She has spoken to Coca Cola, Disneyland, BMW, IWC, Shangri-La Hotels and Resorts, Deutsche Bundesbank, Richemont, Li & Fung, Hang Lung Properties, Manulife, RISE, InvestHK, TEDx and others.
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