Digital Advertising in China
Through paid advertising, brands can reach a very broad target audience and get more traffic and leads. China has a unique digital landscape which provides numerous offerings for brands to place their ads. These channels include both search engines and digital media platforms.
SEARCH ENGINE ADVERTISING
SOCIAL MEDIA ADVERTISING
ALARICE HELPS YOU TO DESIGN AND SET UP A MULTI-CHANNEL ADVERTISING CAMPAIGN TO HELP YOU ACHIEVE YOUR GOALS INCLUDING:
- Reviewing your landing page to make sure it’s promotion-friendly and ready to go
- Creating or adapting ad materials, including copywriting and images
- Researching keywords and setting up targeting options
- Testing the ad performance and allocating budget accordingly
- Continuously optimizing your ad campaign to maximize conversions
MEET OUR FOUNDER
Ashley Galina Dudarenok is a China digital marketing expert, serial entrepreneur, masterclass facilitator, keynote speaker, bestselling author, vlogger and podcaster. She’s also a LinkedIn Top Voice in Marketing, Holmes Report Asia Pacific Top 25 Innovator and has been a member of JD’s Global China Experts Group. She’s the founder of digital marketing consultancy ChoZan digital marketing agency Alarice.
As a keynote speaker, Ashley has spoken at over 100 events across the globe for companies like BMW, Disney, Shangri-La, Deutsche Bundesbank, Richemont and TEDx. She’s also given lectures at HKU Space and done talks at the China Business Centre of Hong Kong PolyU and the National University of Singapore Business School.
A regular media contributor, Ashley has appeared in The SCMP, Forbes, The Wall Street Journal, China Daily, Inside Retail, Jing Daily, Technode, CNBC, Wired, Huffington Post as well as interviews on The BBC, CGTN and more.
WHAT DO PEOPLE SAY
What should my monthly advertising budget be in China?
China is not a cheap market to advertise in. Depending on your product, audience, sales channels and the outcome you’re after, we advise you to start with a minimum of 5,000-10,000 USD per month. Contact us to get more information.
Do you arrange search engine advertising?
Yes we can help you to advertise on Baidu, Sogou and Qihoo. For some businesses, search engine marketing is more crucial than for others. Before launching any advertising, you need to make sure that you’re investing your money in the right platform. It’s also important to know that before advertising on Baidu, you need to be in an industry that’s allowed to advertise on the platform and that your ad has been approved. Schedule a call to know more about advertising.
How do you guarantee a result?
We always deliver the results that we promise. This is why we set realistic expectations. For instance, we can commit to certain levels of exposure by platform and estimate the number of clicks. If we’re lagging, we can boost them with an ad round. We can’t promise how many products will actually be bought. We track performance on a daily basis and adjust budget allocation accordingly to make sure that campaigns perform at their best. Please contact us to get more information.
READY TO ORDER YOUR PAID ADVERTISING IN CHINA? GET IN TOUCH NOW!
LOOKING TO TRAIN YOUR CHINA TEAM?
Check our Digital China Consultancy for a variety of learning programmes, consulting sessions, China trend watching and research focused on China’s best practices and successful business models. Click on the ChoZan logo for more info.