Digital Advertising in China

Through paid advertising, brands can reach a very broad target audience and get more traffic and leads. China has a unique digital landscape which provides numerous offerings for brands to place their ads. These channels include both search engines and digital media platforms.

SEARCH ENGINE ADVERTISING

Baidu is China’s most popular search engine. Similar to Google, there’s also a map search engine – Baidu Maps. It has a 67% market share and 174 million daily active users.

According to some reports, Sogou, backed by Tencent, has about 3.3% of the market. It classifies its results into categories such as music, pictures, video clips, news, maps and topical information.

Some reports put Qihoo’s market share at around 30%. Since it started as an anti-virus software company, it’s seen as a safe search engine that provides virus-free viewing.

SOCIAL MEDIA ADVERTISING

ALARICE HELPS YOU TO DESIGN AND SET UP A MULTI-CHANNEL ADVERTISING CAMPAIGN TO HELP YOU ACHIEVE YOUR GOALS INCLUDING:

  • Reviewing your landing page to make sure it’s promotion-friendly and ready to go
  • Creating or adapting ad materials, including copywriting and images
  • Researching keywords and setting up targeting options
  • Testing the ad performance and allocating budget accordingly
  • Continuously optimizing your ad campaign to maximize conversions

WHY CHOOSE ALARICE?

Help clients to register
advertiser account

Work with a variety of
Chinese MCN

Work with flexible budget
and promotion period

ADDITIONAL SERVICES

MARKETING RESEARCH

Our China marketing research and strategy team gives you a detailed framework that will allow you to start and grow your business in mainland China.

SOCIAL MEDIA
MARKETING

We help you to localize messages, strengthen your brand image and reach out to target audiences through Chinese social media.

SOCIAL LISTENING AND DIGITAL MONITORING

We can help you understand and analyse what netizens are saying about your brand online.

COMPETITOR RESEARCH

Our China marketing research and strategy team gives you a detailed framework that will allow you to start and grow your business in mainland China.

CHINA CONSUMER RESEARCH

Identify target consumers and understand their demands and possible future trends, with Alarice’s research team. We’ll help you convert insights about your consumer personas into actionable strategy.

INFLUENCER MARKETING AND
CAMPAIGNS

We help you to establish goal-specific social marketing campaigns and fruitful collaborations with Chinese KOLs and influencers.

MEET OUR FOUNDER

Ashley Galina Dudarenok is a China digital marketing expert, serial entrepreneur, masterclass facilitator, keynote speaker, bestselling author, vlogger and podcaster. She’s also a LinkedIn Top Voice in Marketing, Holmes Report Asia Pacific Top 25 Innovator and has been a member of JD’s Global China Experts Group. She’s the founder of digital marketing consultancy ChoZan digital marketing agency Alarice.

 

As a keynote speaker, Ashley has spoken at over 100 events across the globe for companies like BMW, Disney, Shangri-La, Deutsche Bundesbank, Richemont and TEDx. She’s also given lectures at HKU Space and done talks at the China Business Centre of Hong Kong PolyU  and the National University of Singapore Business School.

 

A regular media contributor, Ashley has appeared in The SCMP, Forbes, The Wall Street Journal, China Daily, Inside Retail, Jing Daily, Technode, CNBC, Wired, Huffington Post as well as interviews on The BBC, CGTN and more.

WHAT DO PEOPLE SAY

FAQ

What should my monthly advertising budget be in China?

China is not a cheap market to advertise in. Depending on your product, audience, sales channels and the outcome you’re after, we advise you to start with a minimum of 5,000-10,000 USD per month. Contact us to get more information.

Do you arrange search engine advertising?

Yes we can help you to advertise on Baidu, Sogou and Qihoo. For some businesses, search engine marketing is more crucial than for others. Before launching any advertising, you need to make sure that you’re investing your money in the right platform. It’s also important to know that before advertising on Baidu, you need to be in an industry that’s allowed to advertise on the platform and that your ad has been approved. Schedule a call to know more about advertising.

How do you guarantee a result?

We always deliver the results that we promise. This is why we set realistic expectations. For instance, we can commit to certain levels of exposure by platform and estimate the number of clicks. If we’re lagging, we can boost them with an ad round. We can’t promise how many products will actually be bought. We track performance on a daily basis and adjust budget allocation accordingly to make sure that campaigns perform at their best. Please contact us to get more information.

READY TO ORDER YOUR PAID ADVERTISING IN CHINA? GET IN TOUCH NOW!

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    LOOKING TO TRAIN YOUR CHINA TEAM?

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    Check our Digital China Consultancy for a variety of learning programmes, consulting sessions, China trend watching and research focused on China’s best practices and successful business models. Click on the ChoZan logo for more info.

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