The China’s Pet Lovers report is the second instalment of Alarice’s consumer-focused reports. 

The pet economy has already become a prominent emerging consumption trend and pet owners have certainly become one of the most powerful consumer groups in China. Pet ownership in China is on the rise and we are still expecting to see immense growth in the market as well as more diverse and sophisticated product and service offerings.

The status of pets have long evolved from “watchdogs” to “family members”. Pet owners have an increasingly strong sense and perception to maintain the wellbeing of their pets. While pet food may still account for the majority of growth in the market, sectors such as pet healthcare and services are on the rise and already welcoming considerable growth. To help businesses and marketers grasp the exciting opportunities in this booming market, Alarice team has prepared a 70+ pages insights report on China’s pet economy. This report covers insights on China’s pet market and consumers as well as the performance of various promising pet products on major e-commerce platforms and pet content on a few major social media platforms such as WeChat, Weibo, Kuaishou, Douyin and Bilibili. This report will give you a comprehensive overview on Pet Lovers, one of the most promising Chinese consumer groups that brands and companies need to pay more attention to in 2021. We are excited to help western brands succeed in China, contact us if you have any China related questions. 

Download Alarice’s Report: Pet Lovers to be equipped with the latest knowledge now.