Logo Design, Branding and Brand Guidelines for China

Through paid advertising, brands can reach a very broad target audience and get more traffic and leads. China has a unique digital landscape which provides numerous offerings for brands to place their ads. These channels include both search engines and digital media platforms.

ALARICE HELPS YOUR BRAND TO ENTERING INTO CHINA MARKET

Create and adapt your brand logos for China
Formulate brand guidelines for design, style and tone
Create a brand identity that is appealing to the Chinese audiences
Map out a social media strategy that aligns with your company’s brand identity
Write copy for websites and other digital assets to accurately reflect the brand’s voice

WHY CHOOSE ALARICE?

Understand the China market and Chinese culture

Help you define the target profile, find out the differences between brand

Check whether the similar or same trademarks are registered in China

ADDITIONAL SERVICES

MARKETING RESEARCH AND STRATEGY

Our China marketing research and strategy team gives you a detailed framework that will allow you to start and grow your business in mainland China

SOCIAL MEDIA
MARKETING

We help you to localize messages, strengthen your brand image and reach out to target audiences through Chinese social media.

INFLUENCER MARKETING AND CAMPAIGNS

We help you to establish goal-specific social marketing campaigns and fruitful collaborations with Chinese KOLs and influencers.

MEET OUR FOUNDER

Ashley is a China marketing expert, serial entrepreneur, global keynote speaker, 3 time bestselling author, vlogger, podcaster, media contributor and female leadership spokesperson. She was recognized as a LinkedIn Top Voice in Marketing in 2019 and chosen as an Asia Pacific Top 25 Innovator by the Holmes Report. She is the founder of China-focused social media agency Alarice and China insights and training company ChoZan. Ashley is an active supporter of women in leadership and business and is the creator of the self-development and mentorship program FIRE🔥.

Ashley was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019. She runs the world’s largest YouTube vlog about the China market, consumers and social media called Ashley Talks and is an author of three international Amazon bestsellers on China: Unlocking The World’s Largest E-Market, Working with Bloggers, Influencers and KOLs and New Retail: Born In China Going Global.

Ashley is a global keynote speaker and masterclass facilitator. Her topics include Modern Chinese Consumers, Chinese Social Media Marketing, and China’s New Retail and Technology. Since 2016, she has spoken at over 100 events across Asia, Europe, Australia and the Middle East. She has spoken to Coca Cola, Disneyland, BMW, IWC, Shangri-La Hotels and Resorts, Deutsche Bundesbank, Richemont, Li & Fung, Hang Lung Properties, Manulife, RISE, InvestHK, TEDx and others.

MORE ABOUT ASHLEY

CLIENTS WE HAVE WORKED WITH

WHAT DO PEOPLE SAY

“ Prior to the launch of our new ship DREAM CRUISE we needed to tap into the younger Chinese audience. Alarice was a great partner to give us clarity of who they are and how to attract them! We had a very meaningful collaboration, indeed. ”

Felicia Yeo,
Associate Vice President of
Genting Hong Kong

“ Alarice helped us create a comprehensive marketing research and strategy for China. The insights are extremely helpful and we are now ready to tackle China. Thanks Alarice team for the great work! ”

Kshitij Minglani,
Co-Founder of Mindvalley Quests

“ Ashley, you’re “living the Disney brand”! Thanks for the amazingly insightful, high-energy and entertaining strategy workshops! ”

John Sinke,
Director, Marketing atHong Kong
Disneyland

“ Alarice helped us do comprehensive marketing research and create a strategy for China. The insights are extremely helpful and we are now ready to tackle China. Thanks Alarice team for the great work! ”

Kshitij Minglani
Co-Founder of Mindvalley Quests

“ Ashley, you’re living the Disney brand! Thanks for the amazingly insightful, high-energy and entertaining strategy workshops! ”

John Sinke
Director, Marketing at
Hong Kong, Disneyland

“ The number of room nights booked by Chinese clients has DOUBLED since November 2018. This is a great result! Our SMM and PR activities in China, run by Alarice, have been the major fuel behind this success. Thank you, Alarice team! ”

Anna Bolotskaya
Head of Marketing of the
Metropol Hotel

READY TO ORDER YOU CHINA STRATEGY OR CONSUMER RESEARCH? GET IN TOUCH NOW!

LOOKING TO TRAIN YOUR CHINA TEAM?

Check our China Digital Marketing Academy for a variety of learning programmes. Click on the ChoZan logo for more info.