Category Archives: Entering the China Market

China Chic-Guochao (otherwise known as the “national trend” or “national wave”)  refers to the increase of consumer patronage for Chinese elements in their goods. In 2022, the Guochao trend has pervaded the Chinese consumer industry scene, and it is not leaving any time soon.  It was fi...
Having a Chinese brand name for your brand can help you navigate one of the world's largest and most lucrative markets. It is the golden key to the success of any brand looking to market effectively to China.  Your Chinese name is an important part of your brand’s identity and should also...
Generation Alpha is set to be one of the biggest consumer groups in China. But what is Generation Alpha? Gen Alpha is a tech-savvy demographic that stands to be the most educated and online integrated consumer group to date. This generation is born from 2010 onwards, following Gen Z.  In Chi...
Following the popularity of ChoZan’s series of mega reports, their 690+ page report on China E-Commerce and Digital Marketing, Q3 2021 is finally unveiled! Created by Ashley Galina Dudarenok and her ChoZan marketing team with input from more than 50 China experts, this report is made to provide marketers and China watchers with the newest insights on China’s digital space.
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