While the majority of luxury brands operating in China have opened WeChat Official Accounts, many of them are still reluctant to run their businesses entirely
China is leading the globe’s cashless trend with its ubiquitous mobile payments. According to Xinhua, the mobile payment market reached RMB 81 trillion (US$12.77 trillion)
There’s no denying that social media is the best way to approach target customers and raise brand awareness in China, as the country has an
China has long been perceived as a “nation of copycats,” where the shanzhaimentality reigned supreme, but, while pirating still goes on there, China has already moved
In 2016, the annual growth of retail sales volume of cosmetics products in China witnessed an increase of 8.3%, while the sales volume of cosmetics