Skip to content
ABOUT US
ABOUT ASHLEY
ABOUT TEAM
CASE STUDIES
MEDIA
CAREER OPPORTUNITIES
CONTACT US
NAVIGATING THE CHINA MARKET
CHINA MARKET ENTRY
MARKETING IN CHINA
DIGITAL MARKETING IN CHINA
ADVERTISING IN CHINA
SELLING IN CHINA
WHAT YOU NEED TO KNOW ABOUT CHINESE CONSUMERS
CHINA MARKET RESEARCH
MARKET RESEARCH
CONSUMER RESEARCH
COMPETITOR WATCH
BRAND AUDIT
SOCIAL LISTENING
OUR RESEARCH METHODOLOGY
MARKETING STRATEGY
CHINA MARKETING STRATEGY
KOL CELEBRITY ASSESSMENT AND AUDIT
PR CRISIS PLAY BOOK DEVELOPMENT
LOCALISATION
CHINESE BRAND AND PRODUCT NAMING SERVICES
LOGO DESIGN, BRANDING AND BRAND GUIDELINES FOR CHINA
SOCIAL MEDIA
CHINESE SOCIAL MEDIA ACCOUNT SETUP
SOCIAL MEDIA MARKETING
WECHAT
WEIBO
RED
ZHIHU
VIDEO MARKETING
DOUYIN
KUAISHOU
OTHER PLATFORMS
BAIDU
TOUTIAO
WEITAO
MAFENGWO
XIMALAYA FM
KEEP
CAMPAIGNS AND ACTIVATION
KOL MARKETING AND CAMPAIGNS
PAID ADVERTISING
DIGITAL & ONLINE PR IN CHINA
MARKETING GUIDES
CONSUMERS
POST 90S AND GEN Z GUIDE
THE SILVER-HAIRED GENERATION GUIDE
CHINA’S LOWER TIER CITY YOUNG PEOPLE GUIDE
SUPER MOMS AND DADS GUIDE
CHINESE PET LOVERS GUIDE
CHINA’S FEMALE INTERNET USERS GUIDE
CHINA’S HAPPY SINGLES GUIDE
CHINESE MALE CONSUMERS GUIDE
INDUSTRY GUIDES
FMCG INDUSTRY GUIDE
HEALTH AND FITNESS INDUSTRY GUIDE
ELECTRONIC AND HOME APPLIANCE INDUSTRY GUIDE
COSMETICS AND BEAUTY INDUSTRY GUIDE
LUXURY INDUSTRY GUIDE
JEWELRY INDUSTRY GUIDE
MOTHER AND BABY INDUSTRY GUIDE
PET INDUSTRY GUIDE
EDUCATION INDUSTRY GUIDE
ECOMMERCE FESTIVALS MARKETING GUIDE
RESOURCES
BLOG
REPORTS
FASHION CHINA: 35 INDEPENDENT CHINESE DESIGNERS TO WATCH IN 2024
SOCIAL COMMERCE: HOW TO BUILD THE FUTURE OF RETAIL 2023
CHINA TOURISM REPORT: HOW TO WIN WITH CHINESE CONSUMERS
CHINESE CONSUMERS: GEN Z
CHINESE CONSUMERS: SUPER MUMS AND DADS
CHINESE CONSUMERS: PET LOVERS
CHINESE CONSUMERS: LOWER TIER CITIES
NEWSLETTER
CONTACT US
Menu
ABOUT US
ABOUT ASHLEY
ABOUT TEAM
CASE STUDIES
MEDIA
CAREER OPPORTUNITIES
CONTACT US
NAVIGATING THE CHINA MARKET
CHINA MARKET ENTRY
MARKETING IN CHINA
DIGITAL MARKETING IN CHINA
ADVERTISING IN CHINA
SELLING IN CHINA
WHAT YOU NEED TO KNOW ABOUT CHINESE CONSUMERS
CHINA MARKET RESEARCH
MARKET RESEARCH
CONSUMER RESEARCH
COMPETITOR WATCH
BRAND AUDIT
SOCIAL LISTENING
OUR RESEARCH METHODOLOGY
MARKETING STRATEGY
CHINA MARKETING STRATEGY
KOL CELEBRITY ASSESSMENT AND AUDIT
PR CRISIS PLAY BOOK DEVELOPMENT
LOCALISATION
CHINESE BRAND AND PRODUCT NAMING SERVICES
LOGO DESIGN, BRANDING AND BRAND GUIDELINES FOR CHINA
SOCIAL MEDIA
CHINESE SOCIAL MEDIA ACCOUNT SETUP
SOCIAL MEDIA MARKETING
WECHAT
WEIBO
RED
ZHIHU
VIDEO MARKETING
DOUYIN
KUAISHOU
OTHER PLATFORMS
BAIDU
TOUTIAO
WEITAO
MAFENGWO
XIMALAYA FM
KEEP
CAMPAIGNS AND ACTIVATION
KOL MARKETING AND CAMPAIGNS
PAID ADVERTISING
DIGITAL & ONLINE PR IN CHINA
MARKETING GUIDES
CONSUMERS
POST 90S AND GEN Z GUIDE
THE SILVER-HAIRED GENERATION GUIDE
CHINA’S LOWER TIER CITY YOUNG PEOPLE GUIDE
SUPER MOMS AND DADS GUIDE
CHINESE PET LOVERS GUIDE
CHINA’S FEMALE INTERNET USERS GUIDE
CHINA’S HAPPY SINGLES GUIDE
CHINESE MALE CONSUMERS GUIDE
INDUSTRY GUIDES
FMCG INDUSTRY GUIDE
HEALTH AND FITNESS INDUSTRY GUIDE
ELECTRONIC AND HOME APPLIANCE INDUSTRY GUIDE
COSMETICS AND BEAUTY INDUSTRY GUIDE
LUXURY INDUSTRY GUIDE
JEWELRY INDUSTRY GUIDE
MOTHER AND BABY INDUSTRY GUIDE
PET INDUSTRY GUIDE
EDUCATION INDUSTRY GUIDE
ECOMMERCE FESTIVALS MARKETING GUIDE
RESOURCES
BLOG
REPORTS
FASHION CHINA: 35 INDEPENDENT CHINESE DESIGNERS TO WATCH IN 2024
SOCIAL COMMERCE: HOW TO BUILD THE FUTURE OF RETAIL 2023
CHINA TOURISM REPORT: HOW TO WIN WITH CHINESE CONSUMERS
CHINESE CONSUMERS: GEN Z
CHINESE CONSUMERS: SUPER MUMS AND DADS
CHINESE CONSUMERS: PET LOVERS
CHINESE CONSUMERS: LOWER TIER CITIES
NEWSLETTER
CONTACT US
ABOUT US
ABOUT ASHLEY
ABOUT TEAM
CASE STUDIES
MEDIA
CAREER OPPORTUNITIES
CONTACT US
NAVIGATING THE CHINA MARKET
CHINA MARKET ENTRY
MARKETING IN CHINA
DIGITAL MARKETING IN CHINA
ADVERTISING IN CHINA
SELLING IN CHINA
WHAT YOU NEED TO KNOW ABOUT CHINESE CONSUMERS
CHINA MARKET RESEARCH
MARKET RESEARCH
CONSUMER RESEARCH
COMPETITOR WATCH
BRAND AUDIT
SOCIAL LISTENING
OUR RESEARCH METHODOLOGY
MARKETING STRATEGY
CHINA MARKETING STRATEGY
KOL CELEBRITY ASSESSMENT AND AUDIT
PR CRISIS PLAY BOOK DEVELOPMENT
LOCALISATION
CHINESE BRAND AND PRODUCT NAMING SERVICES
LOGO DESIGN, BRANDING AND BRAND GUIDELINES FOR CHINA
SOCIAL MEDIA
CHINESE SOCIAL MEDIA ACCOUNT SETUP
SOCIAL MEDIA MARKETING
WECHAT
WEIBO
RED
ZHIHU
VIDEO MARKETING
DOUYIN
KUAISHOU
OTHER PLATFORMS
BAIDU
TOUTIAO
WEITAO
MAFENGWO
XIMALAYA FM
KEEP
CAMPAIGNS AND ACTIVATION
KOL MARKETING AND CAMPAIGNS
PAID ADVERTISING
DIGITAL & ONLINE PR IN CHINA
MARKETING GUIDES
CONSUMERS
POST 90S AND GEN Z GUIDE
THE SILVER-HAIRED GENERATION GUIDE
CHINA’S LOWER TIER CITY YOUNG PEOPLE GUIDE
SUPER MOMS AND DADS GUIDE
CHINESE PET LOVERS GUIDE
CHINA’S FEMALE INTERNET USERS GUIDE
CHINA’S HAPPY SINGLES GUIDE
CHINESE MALE CONSUMERS GUIDE
INDUSTRY GUIDES
FMCG INDUSTRY GUIDE
HEALTH AND FITNESS INDUSTRY GUIDE
ELECTRONIC AND HOME APPLIANCE INDUSTRY GUIDE
COSMETICS AND BEAUTY INDUSTRY GUIDE
LUXURY INDUSTRY GUIDE
JEWELRY INDUSTRY GUIDE
MOTHER AND BABY INDUSTRY GUIDE
PET INDUSTRY GUIDE
EDUCATION INDUSTRY GUIDE
ECOMMERCE FESTIVALS MARKETING GUIDE
RESOURCES
BLOG
REPORTS
FASHION CHINA: 35 INDEPENDENT CHINESE DESIGNERS TO WATCH IN 2024
SOCIAL COMMERCE: HOW TO BUILD THE FUTURE OF RETAIL 2023
CHINA TOURISM REPORT: HOW TO WIN WITH CHINESE CONSUMERS
CHINESE CONSUMERS: GEN Z
CHINESE CONSUMERS: SUPER MUMS AND DADS
CHINESE CONSUMERS: PET LOVERS
CHINESE CONSUMERS: LOWER TIER CITIES
NEWSLETTER
CONTACT US
Menu
ABOUT US
ABOUT ASHLEY
ABOUT TEAM
CASE STUDIES
MEDIA
CAREER OPPORTUNITIES
CONTACT US
NAVIGATING THE CHINA MARKET
CHINA MARKET ENTRY
MARKETING IN CHINA
DIGITAL MARKETING IN CHINA
ADVERTISING IN CHINA
SELLING IN CHINA
WHAT YOU NEED TO KNOW ABOUT CHINESE CONSUMERS
CHINA MARKET RESEARCH
MARKET RESEARCH
CONSUMER RESEARCH
COMPETITOR WATCH
BRAND AUDIT
SOCIAL LISTENING
OUR RESEARCH METHODOLOGY
MARKETING STRATEGY
CHINA MARKETING STRATEGY
KOL CELEBRITY ASSESSMENT AND AUDIT
PR CRISIS PLAY BOOK DEVELOPMENT
LOCALISATION
CHINESE BRAND AND PRODUCT NAMING SERVICES
LOGO DESIGN, BRANDING AND BRAND GUIDELINES FOR CHINA
SOCIAL MEDIA
CHINESE SOCIAL MEDIA ACCOUNT SETUP
SOCIAL MEDIA MARKETING
WECHAT
WEIBO
RED
ZHIHU
VIDEO MARKETING
DOUYIN
KUAISHOU
OTHER PLATFORMS
BAIDU
TOUTIAO
WEITAO
MAFENGWO
XIMALAYA FM
KEEP
CAMPAIGNS AND ACTIVATION
KOL MARKETING AND CAMPAIGNS
PAID ADVERTISING
DIGITAL & ONLINE PR IN CHINA
MARKETING GUIDES
CONSUMERS
POST 90S AND GEN Z GUIDE
THE SILVER-HAIRED GENERATION GUIDE
CHINA’S LOWER TIER CITY YOUNG PEOPLE GUIDE
SUPER MOMS AND DADS GUIDE
CHINESE PET LOVERS GUIDE
CHINA’S FEMALE INTERNET USERS GUIDE
CHINA’S HAPPY SINGLES GUIDE
CHINESE MALE CONSUMERS GUIDE
INDUSTRY GUIDES
FMCG INDUSTRY GUIDE
HEALTH AND FITNESS INDUSTRY GUIDE
ELECTRONIC AND HOME APPLIANCE INDUSTRY GUIDE
COSMETICS AND BEAUTY INDUSTRY GUIDE
LUXURY INDUSTRY GUIDE
JEWELRY INDUSTRY GUIDE
MOTHER AND BABY INDUSTRY GUIDE
PET INDUSTRY GUIDE
EDUCATION INDUSTRY GUIDE
ECOMMERCE FESTIVALS MARKETING GUIDE
RESOURCES
BLOG
REPORTS
FASHION CHINA: 35 INDEPENDENT CHINESE DESIGNERS TO WATCH IN 2024
SOCIAL COMMERCE: HOW TO BUILD THE FUTURE OF RETAIL 2023
CHINA TOURISM REPORT: HOW TO WIN WITH CHINESE CONSUMERS
CHINESE CONSUMERS: GEN Z
CHINESE CONSUMERS: SUPER MUMS AND DADS
CHINESE CONSUMERS: PET LOVERS
CHINESE CONSUMERS: LOWER TIER CITIES
NEWSLETTER
CONTACT US
CONTACT US
Contact Alarice to set up a consultation. We provide Chinese digital marketing insights, trend analysis, strategies and execution.
GET IN TOUCH
WE’D LOVE TO HEAR FROM YOU
Name
Email
Message
Contact Info
Office Hours
Mon – Fri | 09:00 – 18:00 (UTC+8)
General Line
(+852) 35637723
Email
enquiry@alarice.com.hk
Hong Kong
Shenzhen
Shanghai
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners.
View more
Cookies settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
Cookies list
Cookie name
Active
Save settings
Cookies settings