CHINA SOCIAL COMMERCE REPORT 2023

This 230+ page report offers an extensive analysis of the trends, technologies, and strategies that are shaping the social commerce industry in China. The Alarice and ChatLabs team has conducted meticulous research to present a comprehensive overview of the future of retail in 2023, delving into the key factors that will drive the industry forward.

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WHAT'S INSIDE

  • What is Social Commerce
  • Consumer Insights in the Social Commerce Era
  • Social Commerce Consumer Journeys and Tech
  • 4 Social Commerce Trends & 5 Strategies in China for 2023, and much more

ABOUT THE REPORT

China Social Commerce Report 2023, a comprehensive report by Alarice and ChatLabs, aims to help businesses adapt to social commerce and derive valuable insights from China. This in-depth analysis of trends, technologies, and strategies shaping the dynamic industry equips businesses with the knowledge to excel in the social commerce era and establish a strong foundation for future growth.

As the post-pandemic world experiences a transformative retail landscape, social commerce has rapidly risen to prominence. With the market projected to reach an impressive $1.3 trillion in 2023, surpassing the $1 trillion mark for the first time, it reflects a 30.8% growth compared to the previous year’s global revenue of $958 billion.

China, a trailblazer in this field, offers a glimpse into the potential future of global retail. Businesses worldwide must grasp the complexities of social commerce and draw from China’s experiences to adapt and flourish in this new landscape.

China’s innovative social commerce approach has fueled domestic achievements and influenced retail strategies internationally. To remain competitive, businesses must stay informed about the latest trends and tactics in the social commerce world.

Entering the social commerce market presents vast potential for businesses aiming to broaden their reach and engage customers through novel methods. By harnessing China’s expertise and lessons learned, businesses can uncover new opportunities and adeptly navigate the constantly changing retail landscape.

In order to help companies stay competitive, the teams at Alarice and ChatLabs prepared a 230+ pages insights report. We are excited to help brands to succeed in and learn from China, contact us if you have any China-related questions.

Download the China Social Commerce Report 2023 to be equipped with the latest knowledge now.

ABOUT THE AUTHORS

About Alarice International
Alarice International is an award winning China digital consultancy with offices in Hong Kong, Shanghai and Shenzhen. Alarice International has expanded to serve some of the world’s largest brands including Coca Cola, J&J, Crocs, Disneyland, BMW, Richemont, Colgate Palmolive, P&G, SK-II, Shiseido, Nestle, BOA, HSBC, Jack Daniel’s, Adobe and Huawei among many others.

It has 2 brands: Alarice, a social media agency, and ChoZan, a digital consulting firm.

Alarice’s expertise lies in various areas, including Chinese digital marketing, consumer research and analysis, market research, Chinese social media set-up, Chinese naming services, and market entry. They strive to make brands’ campaigns and marketing more engaging and productive for Chinese consumers. 

About ChatLabs

ChatLabs specialises in creating hyper-personalised experiences for consumers by integrating social media data into their own systems and customer relationship management (CRM) in a secure and compliant manner. Its Social Experiences Platform (SXP) was recently awarded the 2023 LVMH Innovation Award for Data & AI. ChatLabs SXP uses generative AI to analyse social media context and customer behaviour to offer a tailored consumer experience that drives brand goals. The SXP Solution enables brands to tell their stories and share their values in a more creative and meaningful way that results in a highly-engaging content feed personalised for each user.

ChatLabs works with several leading global brands in the luxury, retail, financial services, tourism industries including LVMH, Richemont, Chopard, Shiseido, La Prairie, Shangri-La, United Airlines, HSBC, and more.

ChatLabs is headquartered in New York City with offices in Guangzhou, Shanghai, and London.

ASHLEY DUDARENOK

Founder of ChoZan & Alarice

MICHEL TJOENG

SVP Sales & Marketing of ChatLabs

SABBA I.

Head of Marketing of Alarice

XIANA CHIN

Senior Marketing Manager of ChatLabs

ABOUT THE CONTRIBUTORS

ARTEM ZHDANOV

Founder and CEO of EKD Group

SHARON GAI

Director of Global Key Accounts of Alibaba Group

RONEN SIMHI

Vice President Sales & Strategy of OUTFORM

MEI CHEN

Founder of General Manager Lifestyle & Luxury of International Business, Alibaba Group

FOLKE ENGHOLM

CEO of Viral Access

QIN CHEN

Managing Editor of TechNode

RAY VERAS

Co-Founder & CEO of PJdaren

SANDRINE ZERBIB

Founder & Chairwoman of Full Jet & President of Baozun Brand Management

AURELIEN RIGART

Co-Founder and VP of IT Consultis

MOONIE ZHU

Managing Director of eTOC GmbH

RYAN MOLLOY

CEO of RedFern Digital

OLIVIA PLOTNICK

Founder of Wai Social

ARNOLD MA

Founder and CEO of Qumin

KATHRYN READ

International Sales and Marketing Consultant

FRANK LAVIN

Chairman & CEO of Export Now

ELISA HARCA

Co-Founder and CEO Asia of Red Ant Asia

MICHAEL ZAKKOUR

Founder of 5 New Digital and China BrightStar

DAO NGUYEN

Founder of Essenzia By Dao

YUANPU HUANG

Founder of EqualOcean

RICCA HUANG

China E-commerce Specialist and Observer

RAND HAN

Founder of Resonance

YUWAN HU

VP of Daxue Consulting

MICHAEL SIMONET

Founder of Alea E-Commerce Co.Ltd.

TISHA WANG

Co-founder & Director of Half A World

JEFFREY TOWSON

Founder of TechMoat Consulting

MELLISA LIM

Omni-channel Marketing Director for Vacheron Constantin

JOHN DANZI

Head of Brand Partnerships at APAC Farfetch

SUNNY ZHENG

Research Analyst at Coresight

JOSH GARDNER

CEO of Kung Fu Data

SARAH YAM

Co-Founder of Red Digital China

THOMAS NIXON

Co-founder of Qumin

GEORGE GODULA

Chairman of Web2Asia

VLADIMIR
DJUROVIC

CEO of Labbrand Group

OLIVIER PICHON

Founder of PRIVET

BRYCE WHITWAM

Consultant and Co-Host of Shanghaizhan Podcast

BENJAMIN CAVENDER

Managing Director and Head of Strategy of China Market Research Group

GET IN TOUCH WITH ALARICE

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