China Marketing Insights Blog
The Hidden World of Chinese Livestreaming App Inke
Recently I saw a guy filming himself with his phone while crossing the street in China. It seemed like he was Facetiming with a friend.
A Better Shopping Experience: How Big Data, AI And AR Empower New Retail in China and Beyond
ALIBABA founder Jack Ma brought up the concept of New Retail at the 7th Alibaba Computing Conference 2016. New Retail aims to merge online and
From Copycat to Goliath: A Deep Dive into China’s Massive WeChat
China has long been perceived as a “nation of copycats,” where the shanzhaimentality reigned supreme, but, while pirating still goes on there, China has already moved
Chinese Influencer Marketing: Why Chinese Bloggers Sell So Well on Social Media
As the second largest economic entity in the world, China is still a relatively unexplored market for many foreign brands. Given the differentiation between Western
Alibaba’s Vision for the Future
Alibaba. The company started by Jack Ma after he failed his college entrance exam three times and was turned down for job after job after
Alibaba’s Petting Zoo
By now, everyone knows the origin story of Alibaba. Jack Ma failed his college entrance exam three times, was rejected for the next 30 jobs
5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results
In 2016, the annual growth of retail sales volume of cosmetics products in China witnessed an increase of 8.3%, while the sales volume of cosmetics
5 Social Media Mistakes that Break Brands in China
Chinese social media is more than a platform for socializing and entertaining. It is full of business opportunities. It helps brands reach a mass audience
Understanding Chinese Millennials: Who Are They and What Do They Want?
Chinese millennials, born in the 80s and 90s, are now hitting prime consumption age. Described as educated, open-minded and tech-savvy, millennials make up 31% of