
Understanding Chinese Millennials: Who Are They and What Do They Want?
Chinese millennials, born in the 80s and 90s, are now hitting prime consumption age. Described as educated, open-minded and tech-savvy, millennials make up 31% of
Chinese millennials, born in the 80s and 90s, are now hitting prime consumption age. Described as educated, open-minded and tech-savvy, millennials make up 31% of
As we’ve been told times and times again, entering the China market is not only difficult but, at times, costly. It’s a competitive and highly
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