Kuaishous is a rival to Douyin (TikTok outside of China) and has a stronger hold on audiences in lower tier cities and rural China. It has a niche in the live commerce arena and is expanding into other markets. Read on to find out more.
Live streaming and live commerce have taken off in China and achieved record-breaking sales, but great ecommerce live streams take planning and investment. Let's take a look.
As one-third of our life is spent sleeping, this physiological need plays an essential role in people’s health and wellbeing. But due to work pressure and bad living habits together with other factors, sleeping well has become a luxury for many Chinese people.
Young people want to look good in a healthy body with a happy mind, but what approaches are they willing to take to achieve this? In this article, we explain the motives and dilemmas behind the fitness trend and reveal how to develop health products that successfully target China’s Gen Zs.