Personal care brands are set to experience a significant surge in popularity and growth in China in 2023! China’s personal care market saw an impressive 8% growth rate in 2022, surpassing the global growth rate with a total worth of nearly $100 billion, especially amidst the pandemic. As we kick o...
The "she economy" in China is experiencing significant growth as more young, financially independent women are spending money on themselves. This trend is largely driven by female millennials and Gen Z members who seek happiness and self-fulfilment on their own terms, rather than through traditional...
It’s 2023 and Chinese consumers are ready to spend again. After lockdowns and spending cutbacks, China’s consumers have developed new purchasing trends. In 2022, China saw one of its slowest years of economic growth in decades but the recent Chinese New Year holiday has reinvigorated the economy...