China : Advices, Tips & News

27Feb23

4 Trends in China’s ‘She’ Economy and How Brands Can Tap Into It in 2023

The "she economy" in China is experiencing significant growth as more young, financially independent women are spending money on themselves. This trend is largely driven by female millennials and Gen Z members who seek happiness and self-fulfilment on their own terms, rather than through traditional...

13Feb23

Lessons for Brands from Consumer Trends in Chinese New Year 2023

It’s 2023 and Chinese consumers are ready to spend again. After lockdowns and spending cutbacks, China’s consumers have developed new purchasing trends. In 2022, China saw one of its slowest years of economic growth in decades but the recent Chinese New Year holiday has reinvigorated the economy...

02Feb23

China E-Commerce, Marketing & Digital Space 2023: Mega Report

This 640+ page report will give you the most up-to-date information on China’s digital sector, encompassing significant consumer groups as well as the most prominent social media and ecommerce sites. You’ll also find current, actionable advice on China marketing tactics and industry news from 50+ China experts and the ChoZan marketing team.

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Category Archives: China

How Personal Care Brands Can Leverage Popular Chinese Health Trends for Their 2023 Marketing Strategy

4 Trends in China’s ‘She’ Economy and How Brands Can Tap Into It in 2023

Lessons for Brands from Consumer Trends in Chinese New Year 2023

China E-Commerce, Marketing & Digital Space 2023: Mega Report

How To Market Vitamins & Health Supplements in China in 2023