On September 10th, 2022, the Chinese will observe one of its biggest holidays, coming in third after the Spring Festival and National Day. Mid-Autumn Festival it's a time to celebrate with family and friends and to enjoy the short days that come before winter. The festival is also known as Moon Fest...
Following the popularity of ChoZan’s series of mega reports, their 690+ page report on China E-Commerce and Digital Marketing, Q3 2021 is finally unveiled! Created by Ashley Galina Dudarenok and her ChoZan marketing team with input from more than 50 China experts, this report is made to provide marketers and China watchers with the newest insights on China’s digital space.
Kuaishous is a rival to Douyin (TikTok outside of China) and has a stronger hold on audiences in lower tier cities and rural China. It has a niche in the live commerce arena and is expanding into other markets. Read on to find out more.
Live streaming and live commerce have taken off in China and achieved record-breaking sales, but great ecommerce live streams take planning and investment. Let's take a look.