Personal care brands are set to experience a significant surge in popularity and growth in China in 2023! China’s personal care market saw an impressive 8% growth rate in 2022, surpassing the global growth rate with a total worth of nearly $100 billion, especially amidst the pandemic. As we kick o...
This 640+ page report will give you the most up-to-date information on China’s digital sector, encompassing significant consumer groups as well as the most prominent social media and ecommerce sites. You’ll also find current, actionable advice on China marketing tactics and industry news from 50+ China experts and the ChoZan marketing team.
Vitamins and health supplements are becoming increasingly popular not just among the elderly but also among the young in China. There has been a rise in demand for products that boost the immune system and aid in muscle recovery because of Covid. Supplements and vitamins with beautifying effects are...
Any brand looking to do business in China needs to leverage paid advertising for its products. It is crucial to Chinese e-commerce success and boosting brand awareness. When selling products online, understanding the paid advertising landscape in China is critical, especially paid advertisi...
Chinese consumers are the top luxury spenders worldwide, accounting for more than 25% of global luxury goods purchases. In fact, the Chinese patronize these luxury goods so much that the market is estimated at $48.91 billion in 2022. The largest segment is for luxury watches and jewelry, making up a...