As one-third of our life is spent sleeping, this physiological need plays an essential role in people’s health and wellbeing. But due to work pressure and bad living habits together with other factors, sleeping well has become a luxury for many Chinese people.
The true feeling of a new year coming to life happens in the spring. How can brands use marketing techniques suited to spring to expand their influence in the mainland market? Here we summarize some crucial marketing techniques and cases to help you launch successful spring campaigns.
Sometimes thought of as China’s YouTube, Bilibili has some unique features that make it more than a video sharing site. It’s also a social network with a strong community feel that is very attractive to China’s Gen Z.
The consumption of short videos is continuing to rise. Both the number of users on short video platforms and the diversity of content on such
B2B connections lie at the heart of China’s digital transformation. In 1999, a group of people, led by Jack Ma, started Alibaba.com. We know about