Category Archives: Other platforms

Successful Spring Campaigns in China
The true feeling of a new year coming to life happens in the spring. How can brands use marketing techniques suited to spring to expand their influence in the mainland market? Here we summarize some crucial marketing techniques and cases to help you launch successful spring campaigns.
Featured image for short video platforms
The consumption of short videos is continuing to rise. Both the number of users on short video platforms and the diversity of content on such platforms have reached a new high. Competition between these platforms has become fiercer than ever, not only in terms of the number of views, but also the in...
Featured image for SMM platforms for B2B
B2B connections lie at the heart of China’s digital transformation. In 1999, a group of people, led by Jack Ma, started We know about him and Alibaba today because this English-language site that connect small businesses around the world with manufacturers and suppliers in China thriv...
Recently I saw a guy filming himself with his phone while crossing the street in China. It seemed like he was Facetiming with a friend. But he was actually doing a livestream, an extremely popular hobby for young people in China. China is way ahead of the rest of the world when it comes to embracing...
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