Category: Uncategorized

What You Can Learn Chinese New Year Marketing Campaigns From 2021’s Online Hongbao Battle

For Chinese New Year, 2021, China’s major online platforms staged a red envelope battle. Pinduoduo was an early casualty. It was replaced at a late

March 18, 2021

4 Marketing Tips for an Ice Cream Brand in China: Learn from Chicecream

As e-commerce developments accelerated and more capital flowed into the new consumer market, new consumer brands such as Chicecream (钟薛高), Saturnbird (三顿半), Wangbaobao (王饱饱), Perfect

February 26, 2021

Budgeting for Digital Marketing in China

One of the biggest issues brands encounter when entering China is that they grossly underestimate the budget needed for an effective marketing strategy.

June 28, 2018

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Category: Uncategorized

What You Can Learn Chinese New Year Marketing Campaigns From 2021’s Online Hongbao Battle

4 Marketing Tips for an Ice Cream Brand in China: Learn from Chicecream

Budgeting for Digital Marketing in China

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