What You Need to Know about the New Regulations on Idols and Fandoms in China Image by Hanny Naibaho from Unsplash The fan economy has been on the rise in China ever since the explosive growth of the China idol industry back in 2018. The market size of China’s fan economy reached over 3....
In recent years, due to COVID-19 and big sporting events such as the 2021 Olympics and the upcoming Beijing 2022 Winter Olympics, Chinese people have been paying much more attention to their health. Because of the increasing number of people partaking in exercises, the sports industry in China has b...
For Chinese New Year, 2021, China's major online platforms staged a red envelope battle. Pinduoduo was an early casualty. It was replaced at a late stage by Douyin as the CCTV Spring Festival Gala sponsor due to serious concerns about Pinduoduo’s harsh working hours. Douyin’s s...
As e-commerce developments accelerated and more capital flowed into the new consumer market, new consumer brands such as Chicecream (钟薛高), Saturnbird (三顿半), Wangbaobao (王饱饱), Perfect Diary (完美日记) soon became the talk of the town and the new marketing superstars in China.&nb...
One of the biggest issues brands encounter when entering China is that they grossly underestimate the budget needed for an effective marketing strategy....