During China’s Mid-Autumn Festival, it’s common for people to gather with loved ones and exchange gifts such as mooncakes. The ‘2022 Mid-Autumn Festival Consumption Trend
Festival marketing has always been a valuable opportunity for brands to arouse interest and communicate creatively with consumers during festival times. For FMCG brands characterized
Spring is here, so it’s time to cast a focus on the season. It’s an ideal time for businesses to rejuvenate and be invigorated as
It’s 2023 and Chinese consumers are ready to spend again. After lockdowns and spending cutbacks, China’s consumers have developed new purchasing trends. In 2022, China
Brands in China do well when working with brand ambassadors, the FMCG industry is not an exception. According to a report released by 119IT, in