Category Archives: Uncategorized

For Chinese New Year, 2021, China's major online platforms staged a red envelope battle.  Pinduoduo was an early casualty. It was replaced at a late stage by Douyin as the CCTV Spring Festival Gala sponsor due to serious concerns about Pinduoduo’s harsh working hours.  Douyin’s s...

As e-commerce developments accelerated and more capital flowed into the new consumer market, new consumer brands such as Chicecream (钟薛高), Saturnbird (三顿半), Wangbaobao (王饱饱), Perfect Diary (完美日记) soon became the talk of the town and the new marketing superstars in China.&nb...