Spring is here, so it's time to cast a focus on the season. It's an ideal time for businesses to rejuvenate and be invigorated as warmer weather and longer days approach. In spring, marketers have lots of opportunities to engage with their current customers, attract new ones, and further establish t...
It’s 2023 and Chinese consumers are ready to spend again. After lockdowns and spending cutbacks, China’s consumers have developed new purchasing trends. In 2022, China saw one of its slowest years of economic growth in decades but the recent Chinese New Year holiday has reinvigorated the economy...
Brands in China do well when working with brand ambassadors, the FMCG industry is not an exception. According to a report released by 119IT, in April 2022 alone, a total of 115 brands in China had new endorsements officially announced, with a total of 227 new endorsers, most of which were FMCG brand...
In recent years the snack market has entered a fast lane of development with the upgrading of consumption, hence, the scale of output value has continued to expand. It has emerged as one of the most promising and dynamic industries in the future FMCG market. The growth of China's snack market is...
Introduction The pandemic has curbed Chinese consumers' plans to travel abroad, but accelerated the development of China's camping economy. The psychological pressure on Chinese yearning for freedom has reached its limit and for a rapidly increasing number of them camping, as a short trip close t...