Gen Z continues to be the main consumer group on Weibo in 2023! Initially known as China’s version of Twitter, Weibo is now one of
Gen Z continues to be the main consumer group on Weibo in 2023! Initially known as China’s version of Twitter, Weibo is now one of
This 640+ page report will give you the most up-to-date information on China’s digital sector, encompassing significant consumer groups as well as the most prominent social media and ecommerce sites. You’ll also find current, actionable advice on China marketing tactics and industry news from 50+ China experts and the ChoZan marketing team.
Any brand looking to do business in China needs to leverage paid advertising for its products. It is crucial to Chinese e-commerce success and boosting
Chinese consumers are the top luxury spenders worldwide, accounting for more than 25% of global luxury goods purchases. In fact, the Chinese patronize these luxury