Category Archives: Weibo

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What Brands Should Know About Paid Advertising in China 2022

Any brand looking to do business in China needs to leverage paid advertising for its products. It is crucial to Chinese e-commerce success and boosting brand awareness.  When selling products online, understanding the paid advertising landscape in China is critical, especially paid advertisi...
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China Marketing & Consumer Insights Mega Report: Q3 2021

Following the popularity of ChoZan’s series of mega reports, their 690+ page report on China E-Commerce and Digital Marketing, Q3 2021 is finally unveiled! Created by Ashley Galina Dudarenok and her ChoZan marketing team with input from more than 50 China experts, this report is made to provide marketers and China watchers with the newest insights on China’s digital space.
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5 Creative Mid-Autumn Festival Campaigns

The Mid-Autumn Festival is on Tuesday, September 21st, 2021. It’s a big festival with lots of gifts, shopping and brand promotions. So which brands made the most of the holiday in 2020? Let’s take a look.
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