4 Trends in China’s ‘She’ Economy and How Brands Can Tap Into It in 2023
The “she economy” in China is experiencing significant growth as more young, financially independent women are spending money on themselves. This trend is largely driven
The “she economy” in China is experiencing significant growth as more young, financially independent women are spending money on themselves. This trend is largely driven
Kuaishous is a rival to Douyin (TikTok outside of China) and has a stronger hold on audiences in lower tier cities and rural China. It has a niche in the live commerce arena and is expanding into other markets. Read on to find out more.
Live streaming and live commerce have taken off in China and achieved record-breaking sales, but great ecommerce live streams take planning and investment. Let’s take a look.
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