China Marketing Insights Blog
ChoZan Q4 Report: 9 All-star Consumer Groups and 4 Booming Industries to Look For in 2021
Change is the only constant in China’s consumer market. This has never been truer now in the post-COVID-19 era. A lot has changed in the
Beauty x Social: What Are the Top 6 SMM Platforms for Skincare and Cosmetics in China?
The vitality and dynamicity of the Chinese market often amaze business leaders around the world; recently the market is observed undergoing two major phenomena: Consumption
The Ultimate Online B2B Channels in China You Need to Know
B2B connections lie at the heart of China’s digital transformation. In 1999, a group of people, led by Jack Ma, started Alibaba.com. We know about
A Comprehensive Guide to External Links on WeChat
While the majority of luxury brands operating in China have opened WeChat Official Accounts, many of them are still reluctant to run their businesses entirely
Budgeting for Digital Marketing in China
One of the biggest issues brands encounter when entering China is that they grossly underestimate the budget needed for an effective marketing strategy.
Alipay vs WeChat Pay: Mobile Payment Giants Driving China’s Cashless Transformation
China is leading the globe’s cashless trend with its ubiquitous mobile payments. According to Xinhua, the mobile payment market reached RMB 81 trillion (US$12.77 trillion)
China Leaps into the Brave New World of New Retail
Alibaba is playing a key role changing the face of retail in China and, probably, the rest of the world. During November’s Double 11 Global
Social Media Marketing: Four Chinese Brand Campaigns to Learn From
There’s no denying that social media is the best way to approach target customers and raise brand awareness in China, as the country has an
How Alibaba’s New Retail is Changing the Future of Retail in China and the World
At Alibaba’s 2016 Computing Conference, Jack Ma focused his speech on five areas that are being transformed by technology. The list included new finance, new