As one-third of our life is spent sleeping, this physiological need plays an essential role in people’s health and wellbeing. But due to work pressure and bad living habits together with other factors, sleeping well has become a luxury for many Chinese people.
Young people want to look good in a healthy body with a happy mind, but what approaches are they willing to take to achieve this? In this article, we explain the motives and dilemmas behind the fitness trend and reveal how to develop health products that successfully target China’s Gen Zs.
Over the last few years, Chinese beauty brands have been stealing share from the foreign players that have long dominated China’s beauty market. Domestic beauty brands like Perfect Diary and Florasis use social media marketing and sales techniques that have given them new ways of reaching and keeping customers.
The true feeling of a new year coming to life happens in the spring. How can brands use marketing techniques suited to spring to expand their influence in the mainland market? Here we summarize some crucial marketing techniques and cases to help you launch successful spring campaigns.