Category Archives: Case study

The Mid-Autumn Festival is on Tuesday, September 21st, 2021. It’s a big festival with lots of gifts, shopping and brand promotions. So which brands made the most of the holiday in 2020? Let’s take a look.
How to adapt fitness products to Gen Z
Young people want to look good in a healthy body with a happy mind, but what approaches are they willing to take to achieve this? In this article, we explain the motives and dilemmas behind the fitness trend and reveal how to develop health products that successfully target China’s Gen Zs.
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