Personal care brands are set to experience a significant surge in popularity and growth in China in 2023! China’s personal care market saw an impressive 8% growth rate in 2022, surpassing the global growth rate with a total worth of nearly $100 billion, especially amidst the pandemic. As we kick o...
China’s FMCG market is characterized by dynamic brand building through digital advertising. The market is competitive and has become increasingly so in recent years. With the changing FMCG landscape, it is very important for brands to stay on top of the crowd. Before the pandemic began, FMCG brand...