Category Archives: E-commerce

IP is a great business value that can help your brand become more cohesive and effective when it comes to marketing. IP in Chinese industries is a serious thing, and IP marketing has created a buzz around brands for years now. Basically, IP is anything as long as it is a product of the mind, such as...
Any brand looking to do business in China needs to leverage paid advertising for its products. It is crucial to Chinese e-commerce success and boosting brand awareness.  When selling products online, understanding the paid advertising landscape in China is critical, especially paid advertisi...
Despite this year's emergence of covid cases and youth unemployment on the rise, Gen  Z still remains the biggest consumer group in China, especially in e-commerce. After all,  Gen Z consumers now account for 19% of the country’s total population at 260 million. They might be young but t...
On September 10th, 2022, the Chinese will observe one of its biggest holidays, coming in third after the Spring Festival and National Day. Mid-Autumn Festival it's a time to celebrate with family and friends and to enjoy the short days that come before winter. The festival is also known as Moon Fest...
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