How to adapt fitness products to Gen Z
Young people want to look good in a healthy body with a happy mind, but what approaches are they willing to take to achieve this? In this article, we explain the motives and dilemmas behind the fitness trend and reveal how to develop health products that successfully target China’s Gen Zs.
Mega China marketing report
China marketing insights galore are available now in ChoZan's 654 page mega report for Q2, 2021. Learn more about 9 established and 3 emerging consumer groups, 15 major consumption economies, e-commerce festivals and more.
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