Young people want to look good in a healthy body with a happy mind, but what approaches are they willing to take to achieve this? In this article, we explain the motives and dilemmas behind the fitness trend and reveal how to develop health products that successfully target China’s Gen Zs.
Over the last few years, Chinese beauty brands have been stealing share from the foreign players that have long dominated China’s beauty market. Domestic beauty brands like Perfect Diary and Florasis use social media marketing and sales techniques that have given them new ways of reaching and keeping customers.
Sometimes thought of as China's YouTube, Bilibili has some unique features that make it more than a video sharing site. It's also a social network with a strong community feel that is very attractive to China's Gen Z.