Live streaming and live commerce have taken off in China and achieved record-breaking sales, but great ecommerce live streams take planning and investment. Let's take a look.
Over the last few years, Chinese beauty brands have been stealing share from the foreign players that have long dominated China’s beauty market. Domestic beauty brands like Perfect Diary and Florasis use social media marketing and sales techniques that have given them new ways of reaching and keeping customers.
Sometimes thought of as China's YouTube, Bilibili has some unique features that make it more than a video sharing site. It's also a social network with a strong community feel that is very attractive to China's Gen Z.
As the second largest economic entity in the world, China is still a relatively unexplored market for many foreign brands. Given the differentiation between Western and Chinese social media ecosystems, many may ask how to approach target audience efficiently within shortest time in China? The answe...