[vc_row tm_bgimagefixed=”” css=”.vc_custom_1582032733016{padding-top: 0px !important;}”][vc_column][rev_slider alias=”new-slider”][/vc_column][/vc_row][vc_section css=”.vc_custom_1577943610148{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #ffffff !important;}”][vc_row][vc_column][tm-custom-heading text=”Branding Services” font_container=”tag:h1|text_align:center”][/vc_column][/vc_row][vc_row tm_bgimagefixed=”” css=”.vc_custom_1579072807854{margin-top: 20px !important;margin-bottom: 15px !important;}”][vc_column][vc_column_text css=”.vc_custom_1590490834443{margin-bottom: 0px !important;}” el_class=”justify-all”]
Through paid advertising, brands can reach a very broad target audience and get more traffic and leads. China has a unique digital landscape which provides numerous offerings for brands to place their ads. These channels include both search engines and digital media platforms.
[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section css=”.vc_custom_1577943581413{padding-top: 15px !important;background-color: #5eb3c7 !important;}”][vc_row tm_bgimagefixed=”” css=”.vc_custom_1577945628457{padding-top: 15px !important;padding-bottom: 15px !important;}”][vc_column][tm-custom-heading text=”ALARICE HELPS YOUR BRAND TO ENTERING INTO CHINA MARKET” font_container=”tag:h2|text_align:center|color:%23ffffff” el_class=”fs-24″ css=”.vc_custom_1590490891407{margin-bottom: 10px !important;}”][/vc_column][/vc_row][vc_row tm_bgimagefixed=”” css=”.vc_custom_1579073714120{padding-top: 15px !important;padding-bottom: 25px !important;}” el_class=”p70″][vc_column][vc_column_text el_class=”pt-25″]
- Reviewing your landing page to make sure it’s promotion-friendly and ready to go
- Creating or adapting ad materials, including copywriting and images
- Researching keywords and setting up targeting options
- Testing the ad performance and allocating budget accordingly
- Continuously optimizing your ad campaign to maximise conversions
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MARKETING” font_container=”tag:h3|text_align:center” css=”.vc_custom_1582608113756{margin-bottom: 3px !important;}” el_class=”fs-22 heading-h3″ link=”url:https%3A%2F%2Falarice.com.hk%2Fsocial-media-marketing%2F|||”][vc_column_text]
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Ashley is a China marketing expert, serial entrepreneur, global keynote speaker, 3 time bestselling author, vlogger, podcaster, media contributor and female leadership spokesperson. She was recognized as a LinkedIn Top Voice in Marketing in 2019 and chosen as an Asia Pacific Top 25 Innovator by the Holmes Report. She is the founder of China-focused social media agency Alarice and China insights and training company ChoZan. Ashley is an active supporter of women in leadership and business and is the creator of the self-development and mentorship program FIRE?.
Ashley was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019. She runs the world’s largest YouTube vlog about the China market, consumers and social media called Ashley Talks and is an author of three international Amazon bestsellers on China: Unlocking The World’s Largest E-Market, Working with Bloggers, Influencers and KOLs and New Retail: Born In China Going Global.
Ashley is a global keynote speaker and masterclass facilitator. Her topics include Modern Chinese Consumers, Chinese Social Media Marketing, and China’s New Retail and Technology. Since 2016, she has spoken at over 100 events across Asia, Europe, Australia and the Middle East. She has spoken to Coca Cola, Disneyland, BMW, IWC, Shangri-La Hotels and Resorts, Deutsche Bundesbank, Richemont, Li & Fung, Hang Lung Properties, Manulife, RISE, InvestHK, TEDx and others.
[/vc_column_text][vc_column_text css=”.vc_custom_1581078591176{margin-bottom: 30px !important;}” el_class=”chozan-button text-c”]MORE ABOUT ASHLEY[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section css=”.vc_custom_1577709604709{padding-bottom: 30px !important;background-color: #e9e9e9 !important;}”][vc_row tm_bgimagefixed=”” css=”.vc_custom_1577709648969{margin-top: 20px !important;background-color: #e9e9e9 !important;}”][vc_column][tm-custom-heading text=”CLIENTS WE HAVE WORKED WITH” font_container=”tag:h2|text_align:center|color:%233e3a39″ el_class=”fs-24″][/vc_column][/vc_row][vc_row tm_bgimagefixed=”” css=”.vc_custom_1577709665658{margin-top: 20px !important;background-color: #e9e9e9 !important;}”][vc_column offset=”vc_hidden-xs”][tm-clientsbox h2=”” txt_align=”justify” category=”chozan-clients” show=”-1″ view=”simple-logo” show_tooltip=”no” boxview=”default”][/tm-clientsbox][/vc_column][/vc_row][vc_row tm_bgimagefixed=”” css=”.vc_custom_1577944133359{margin-top: 20px !important;background-color: #e9e9e9 !important;}”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][tm-clientsbox h2=”” txt_align=”justify” category=”chozan-clients” show=”-1″ view=”simple-logo” show_tooltip=”no” column=”one” carousel_autoplayspeed=”2000″ carousel_dots=”0″ carousel_nav=”hide” css=”.vc_custom_1577944103217{background-color: #e9e9e9 !important;}”][/tm-clientsbox][/vc_column][/vc_row][/vc_section][vc_section css=”.vc_custom_1588234172092{padding-top: -10px !important;background-color: #fc4c4f !important;}”][vc_row tm_bgimagefixed=”” css=”.vc_custom_1577450068435{padding-top: 20px !important;}”][vc_column][tm-custom-heading text=”WHAT DO PEOPLE SAY” font_container=”tag:h2|text_align:center|color:%23ffffff” el_class=”fs-24″ css=”.vc_custom_1578043492895{padding-bottom: 10px !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}”][/vc_column][/vc_row][vc_row tm_bgimagefixed=”” css=”.vc_custom_1577452297464{margin-top: 20px !important;padding-bottom: 40px !important;}” el_class=”hidden-xs”][vc_column width=”1/3″][vc_column_text]
“ Prior to the launch of our new ship DREAM CRUISE we needed to tap into the younger Chinese audience. Alarice was a great partner to give us clarity of who they are and how to attract them! We had a very meaningful collaboration, indeed. ”
Felicia Yeo,
Associate Vice President of
Genting Hong Kong
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“ Alarice helped us create a comprehensive marketing research and strategy for China. The insights are extremely helpful and we are now ready to tackle China. Thanks Alarice team for the great work! ”
Kshitij Minglani,
Co-Founder of Mindvalley Quests
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“ Ashley, you’re “living the Disney brand”! Thanks for the amazingly insightful, high-energy and entertaining strategy workshops! ”
John Sinke,
Director, Marketing atHong Kong
Disneyland
[/vc_column_text][/vc_column][/vc_row][vc_row tm_bgimagefixed=”” el_class=”hidden-md-all” css=”.vc_custom_1577681396190{margin-top: -25px !important;padding-bottom: 30px !important;}”][vc_column][tm-testimonialbox h2=”” category=”main” order=”ASC” carousel_speed=”1000″ carousel_dots=”1″ carousel_nav=”hide” carousel_centermode=”1″][/tm-testimonialbox][/vc_column][/vc_row][/vc_section][vc_section disable_element=”yes” css=”.vc_custom_1590491768398{padding-top: -10px !important;}”][vc_row tm_bgimagefixed=”” css=”.vc_custom_1577450068435{padding-top: 20px !important;}”][vc_column][tm-custom-heading text=”FAQ” font_container=”tag:h3|text_align:center|color:%23000000″ el_class=”fs-24″ css=”.vc_custom_1588234663324{padding-bottom: 10px !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}”][vc_empty_space height=”10px”][vc_toggle title=”How long does it take to complete a strategy?”]There are two options:
- A mini strategy takes 6-8 weeks to complete.
- More comprehensive strategies are delivered in 8-12 weeks.
We’ll give you a customized plan focussing on the goals you want to achieve in China with the expected timeline.[/vc_toggle][vc_toggle title=”What’s the price for a strategy project?”]No two strategies are the same and each one is based on each brand, company or product’s unique selling points and goals so the price varies. Mini strategies start at 18,000 USD while a detailed comprehensive strategy can cost 50,000 USD or more. To get a more accurate estimation, please send us a message.[/vc_toggle][vc_toggle title=”What’s your methodology?”]Our team uses a variety of methods to make sure that the consumer profiles and journeys are correctly identified. This includes:
- Expert interviews
- Consumer interviews (in-depth, in person)
- Focus groups
- Online and offline surveys
- Secondary research
- and more
Then we use sentiment analysis and interpretive approaches to convert the data into actionable insights.
[/vc_toggle][vc_toggle title=”What’s included in the strategy package?”]Each strategy is different but it will typically include an overview of the industry, consumer surveys, consumer profiles, a detail of the consumer journey and the best platforms, a competitors analysis, strategy development and a personal consultation with an account manager.[/vc_toggle][vc_toggle title=”China is changing so fast, how can I make sure that your plan will still be relevant after a few months?”]For all strategies developed by our team, we provide a 6-month guarantee. If something changes, we’re happy to revise it and make the needed adjustments to make sure that it’s an actionable plan. In order to support your team along the way, we’re also happy to answer any questions that come up.[/vc_toggle][/vc_column][/vc_row][/vc_section][vc_section css=”.vc_custom_1573291220644{padding-bottom: 30px !important;background-color: #5eb3c6 !important;}”][vc_row][vc_column][tm-custom-heading text=”READY TO ORDER YOU CHINA STRATEGY OR CONSUMER RESEARCH? GET IN TOUCH NOW!” font_container=”tag:h2|text_align:center|color:%23ffffff” el_class=”fs-24″ css=”.vc_custom_1578043408461{margin-top: 5px !important;padding-bottom: 10px !important;}”][/vc_column][/vc_row][vc_row][vc_column]
Check our China Digital Marketing Academy for a variety of learning programmes. Click on the ChoZan logo for more info.
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